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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+8.7%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$117B
AUM Growth
+$10.7B
Cap. Flow
+$2.51B
Cap. Flow %
2.14%
Top 10 Hldgs %
45.31%
Holding
3,828
New
377
Increased
1,948
Reduced
1,225
Closed
150

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$499M
2
BND icon
Vanguard Total Bond Market
BND
+$461M
3
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$292M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$289M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$229M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$336M
2
FBND icon
Fidelity Total Bond ETF
FBND
+$135M
3
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$82.5M
4
MUB icon
iShares National Muni Bond ETF
MUB
+$81.2M
5
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$70.9M

Sector Composition

Rank Sector Weight
1 Technology 7.01%
2 Financials 3.7%
3 Consumer Discretionary 1.92%
4 Communication Services 1.73%
5 Healthcare 1.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SHOP icon
201
Shopify
SHOP
$148B
$42.3M 0.04%
366,476
+31,102
+9% +$3.11M
ESGU icon
202
iShares ESG Aware MSCI USA ETF
ESGU
$17.6B
$41.6M 0.04%
307,309
+7,817
+3% +$976K
SO icon
203
Southern Company
SO
$110B
$41.3M 0.04%
449,301
+3,805
+0.9% +$342K
DFSV
204
Dimensional US Small Cap Value ETF
DFSV
$8.14B
$41M 0.04%
1,392,492
+642,640
+86% +$17.8M
MS icon
205
Morgan Stanley
MS
$337B
$40.8M 0.03%
289,306
+18,763
+7% +$2.3M
TT icon
206
Trane Technologies
TT
$106B
$40.4M 0.03%
92,357
+6,094
+7% +$2.4M
BSV icon
207
Vanguard Short-Term Bond ETF
BSV
$44.6B
$40.4M 0.03%
513,072
-38,694
-7% -$3.03M
MSTR icon
208
Strategy Inc
MSTR
$33.5B
$40.3M 0.03%
99,788
-10,717
-10% -$3.9M
DVY icon
209
iShares Select Dividend ETF
DVY
$24B
$40.2M 0.03%
302,848
+9,156
+3% +$1.19M
FISV
210
Fiserv Inc
FISV
$27.2B
$40.1M 0.03%
232,525
-13,991
-6% -$2.54M
BX icon
211
Blackstone
BX
$104B
$39.7M 0.03%
265,213
+14,529
+6% +$2M
PFE icon
212
Pfizer
PFE
$140B
$38.9M 0.03%
1,606,687
-87,607
-5% -$2.04M
DUK icon
213
Duke Energy
DUK
$102B
$38.9M 0.03%
329,976
+4,715
+1% +$556K
VRTX icon
214
Vertex Pharmaceuticals
VRTX
$121B
$38.8M 0.03%
87,174
-1,666
-2% -$768K
ORLY icon
215
O'Reilly Automotive
ORLY
$72.4B
$38.6M 0.03%
428,667
+13,122
+3% +$1.2M
SAP icon
216
SAP
SAP
$187B
$38.5M 0.03%
126,725
+12,316
+11% +$3.53M
VOT icon
217
Vanguard Mid-Cap Growth ETF
VOT
$19B
$38.1M 0.03%
133,845
-4,668
-3% -$1.2M
MO icon
218
Altria Group
MO
$122B
$38M 0.03%
647,934
+26,751
+4% +$1.57M
KLAC icon
219
KLA
KLAC
$275B
$37.9M 0.03%
423,590
+780
+0.2% +$58.7K
FLV icon
220
American Century Focused Large Cap Value ETF
FLV
$359M
$37.9M 0.03%
543,212
-11,466
-2% -$775K
RSP icon
221
Invesco S&P 500 Equal Weight ETF
RSP
$96.1B
$37.8M 0.03%
207,961
-21,850
-10% -$3.77M
SNOW icon
222
Snowflake
SNOW
$92.9B
$37.6M 0.03%
168,209
+17,843
+12% +$3.23M
PANW icon
223
Palo Alto Networks
PANW
$264B
$37.6M 0.03%
183,729
-2,599
-1% -$483K
GEV icon
224
GE Vernova
GEV
$270B
$37.2M 0.03%
70,231
+6,065
+9% +$2.53M
WM icon
225
Waste Management
WM
$95.9B
$36M 0.03%
157,170
+9,878
+7% +$2.29M
7 8
9
10 11

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Jennison Associates
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T. Rowe Price Investment Management
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Sumitomo Mitsui Trust Group
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First Trust Advisors
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Canada Pension Plan Investment Board
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Creative Planning's Q2 2025 Portfolio in Review

As of Q2 2025, Creative Planning held 3,828 positions worth $117B, up 10% from $106B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning's Q2 2025 filing shows 377 new, 1,948 increased, 1,225 reduced and 150 closed positions. Its largest new stake was CoreWeave: 140,135 shares worth $22.9M. The largest sale was Vanguard FTSE Developed Markets ETF, an estimated $336M.

By sector, the portfolio is most concentrated in Technology at 7% of assets, up from 6.3% a quarter earlier, followed by Financials and Consumer Discretionary.

  • Creative Planning's largest Q2 2025 buy was CoreWeave: 140,135 shares worth $22.9M.
  • Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q2 2025, an estimated $499M increase.
  • Creative Planning's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $336M.
  • Creative Planning fully exited Discover Financial Services in Q2 2025, selling an estimated $12.3M.
  • Creative Planning's ten largest holdings make up 45% of its $117B portfolio in Q2 2025.
  • Creative Planning opened 377 new positions and closed 150 in Q2 2025.
  • Creative Planning's portfolio value rose 10% quarter-over-quarter to $117B.

Based on Creative Planning's 13F filing for Q2 2025, filed 8 Aug 2025.