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Creative Planning Portfolio holdings
AUM
$171B
1-Year Est. Return
24.68%
This Fund
S&P 500
This Quarter
Est. Return
-0.2%
1 Year Est. Return
+24.68%
3 Year Est. Return
+62.17%
5 Year Est. Return
+55.89%
10 Year Est. Return
+171.9%
AUM
$147B
AUM Growth
+$7.72B
(+5.5%)
Cap. Flow
+$9.48B
Cap. Flow
% of AUM
6.43%
Top 10 Holdings %
Top 10 Hldgs %
41.95%
Holding
4,221
New
328
Increased
2,776
Reduced
891
Closed
131
Avg Time Held Equity + Options
16.9
quarters
Top 10 Avg Time Held Equity + Options
5.9
quarters
Top 20 Avg Time Held Equity + Options
16.1
quarters
Avg Time Held Equity only
16.9
quarters
Top 10 Avg Time Held Equity only
5.9
quarters
Top 20 Avg Time Held Equity only
16.1
quarters
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Short-Term Bond ETF
BSV
|
+$888M |
| 2 |
iShares Core S&P 500 ETF
IVV
|
+$700M |
| 3 |
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
|
+$408M |
| 4 |
iShares Core US Aggregate Bond ETF
AGG
|
+$338M |
| 5 |
Vanguard Russell 1000 Value ETF
VONV
|
+$280M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$248M |
| 2 |
Schwab US Large- Cap ETF
SCHX
|
+$41.4M |
| 3 |
State Street SPDR S&P 500 ETF Trust
SPY
|
+$39.9M |
| 4 |
Schwab US Large-Cap Value ETF
SCHV
|
+$34.6M |
| 5 |
Schwab US Mid-Cap ETF
SCHM
|
+$32M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 75.77% |
| 2 | Technology | 8.02% |
| 3 | Financials | 3.7% |
| 4 | Industrials | 2.22% |
| 5 | Healthcare | 2.17% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
151
Vanguard Morningstar Mid-Cap Value ETF
VOE
$23.7B
| $79.9M | 0.05% |
433,705
-657
| -0.2% | -$123K |
2013 Q2
51 quarters
|
|
152
Vanguard Short-Term Treasury ETF
VGSH
$34.5B
| $79.8M | 0.05% |
1,363,191
-106,883
| -7% | -$6.27M |
2015 Q3
42 quarters
|
|
153
WisdomTree US MidCap Dividend Fund
DON
$3.8B
| $79.8M | 0.05% |
1,518,247
-264
| -0% | -$14.2K |
2013 Q2
51 quarters
|
|
154
Morgan Stanley
MS
$298B
| $79.1M | 0.05% |
480,544
+25,267
| +6% | +$4.37M |
2013 Q2
51 quarters
|
|
155
Honeywell
HON
$65.8B
| $78.6M | 0.05% |
347,594
+51,921
| +18% | +$11.9M |
2013 Q2
51 quarters
|
|
156
Boeing
BA
$150B
| $78M | 0.05% |
391,748
+36,425
| +10% | +$8.29M |
2013 Q2
51 quarters
|
|
157
U.S. Small Cap Value Portfolio ETF Class Shares
DFSV
$8.06B
| $77.5M | 0.05% |
2,212,917
+125,333
| +6% | +$4.43M |
2022 Q4
13 quarters
|
|
158
iShares S&P 500 Growth ETF
IVW
$79.9B
| $76.2M | 0.05% |
673,356
+19,994
| +3% | +$2.4M |
2013 Q2
51 quarters
|
|
159
Avantis Emerging Markets Equity ETF
AVEM
$28.4B
| $74.1M | 0.05% |
919,579
-54,718
| -6% | -$4.54M |
2022 Q4
13 quarters
|
|
160
iShares ESG Aware MSCI USA Small-Cap ETF
ESML
$2.76B
| $73.7M | 0.05% |
1,568,282
+21,961
| +1% | +$1.07M |
2019 Q1
28 quarters
|
|
161
CrowdStrike
CRWD
$282B
| $73.6M | 0.05% |
753,800
+83,272
| +12% | +$8.82M |
2019 Q4
25 quarters
|
|
162
State Street Technology Select Sector SPDR ETF
XLK
$130B
| $73.1M | 0.05% |
550,059
+14,207
| +3% | +$2M |
2013 Q2
51 quarters
|
|
163
Vanguard Total International Stock ETF
VXUS
$160B
| $73M | 0.05% |
947,319
+195,585
| +26% | +$15.5M |
2013 Q2
51 quarters
|
|
164
American Express
AXP
$208B
| $73M | 0.05% |
241,230
+12,085
| +5% | +$4.05M |
2013 Q2
51 quarters
|
|
165
iShares Gold Trust
IAU
$62.2B
| $72.4M | 0.05% |
821,163
+30,355
| +4% | +$2.78M |
2013 Q2
51 quarters
|
|
166
Salesforce
CRM
$189B
| $71.8M | 0.05% |
384,586
+57,523
| +18% | +$11.9M |
2013 Q2
51 quarters
|
|
167
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$57.8B
| $71.2M | 0.05% |
727,702
+3,027
| +0.4% | +$315K |
2015 Q3
42 quarters
|
|
168
Verizon
VZ
$173B
| $70.1M | 0.05% |
1,396,232
+178,995
| +15% | +$8.3M |
2013 Q2
51 quarters
|
|
169
Charles Schwab
SCHW
$167B
| $69.5M | 0.05% |
739,717
+60,482
| +9% | +$5.93M |
2013 Q2
51 quarters
|
|
170
ASML
ASML
$684B
| $68.5M | 0.05% |
51,856
+4,381
| +9% | +$6M |
2015 Q3
42 quarters
|
|
171
Vanguard Morningstar Small-Cap Value ETF
VBR
$35.6B
| $68.5M | 0.05% |
315,100
+3,051
| +1% | +$682K |
2013 Q2
51 quarters
|
|
172
McKesson
MCK
$109B
| $68.4M | 0.05% |
79,052
+6,784
| +9% | +$6.05M |
2013 Q2
51 quarters
|
|
173
Chubb
CB
$132B
| $67.8M | 0.05% |
207,902
+14,084
| +7% | +$4.52M |
2015 Q3
42 quarters
|
|
174
AT&T
T
$152B
| $66.7M | 0.05% |
2,299,186
+206,143
| +10% | +$5.51M |
2013 Q2
51 quarters
|
|
175
Walt Disney
DIS
$187B
| $66.4M | 0.05% |
688,663
-25,548
| -4% | -$2.7M |
2013 Q2
51 quarters
|
|
Similar funds
Creative Planning's Q1 2026 Portfolio in Review
As of Q1 2026, Creative Planning held 4,221 positions worth $147B, up 5.5% from $140B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
Creative Planning deployed $9.48B of net new capital in Q1 2026, opening 328 new positions and adding to 2,776 existing holdings. Its largest new stake was Innovator US Equity Power Buffer ETF August: 270,134 shares worth $11.5M.
By sector, the portfolio is most concentrated in Miscellaneous at 76% of assets, down from 76% a quarter earlier, followed by Technology and Financials.
On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $248M trimmed.
- Creative Planning's largest Q1 2026 buy was Innovator US Equity Power Buffer ETF August: 270,134 shares worth $11.5M.
- Creative Planning added most to Vanguard Short-Term Bond ETF in Q1 2026, an estimated $888M increase.
- Creative Planning's biggest Q1 2026 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $248M.
- Creative Planning fully exited CyberArk in Q1 2026, selling an estimated $9.29M.
- Creative Planning's ten largest holdings make up 42% of its $147B portfolio in Q1 2026.
- Creative Planning opened 328 new positions and closed 131 in Q1 2026.
- Creative Planning's portfolio value rose 5.5% quarter-over-quarter to $147B.
Based on Creative Planning's 13F filing for Q1 2026, filed 12 May 2026.