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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
Cap. Flow
+$6.45B
Cap. Flow %
4.62%
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$2.02B
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$541M
3
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$270M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$204M
5
NVDA icon
NVIDIA
NVDA
+$199M

Top Sells

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$533M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$239M
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$133M
4
VV icon
Vanguard Large-Cap ETF
VV
+$55.5M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$53.8M

Sector Composition

Rank Sector Weight
1 Technology 8.41%
2 Financials 3.9%
3 Consumer Discretionary 2.18%
4 Healthcare 2.1%
5 Communication Services 2%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VOE icon
151
Vanguard Mid-Cap Value ETF
VOE
$23.8B
$77M 0.06%
434,362
-1,250
-0.3% -$219K
LMT icon
152
Lockheed Martin
LMT
$134B
$76.8M 0.06%
158,755
+6,465
+4% +$3.09M
TJX icon
153
TJX Companies
TJX
$171B
$76.4M 0.05%
497,557
+52,899
+12% +$7.82M
AVEM icon
154
Avantis Emerging Markets Equity ETF
AVEM
$25.1B
$75M 0.05%
974,297
-29,553
-3% -$2.26M
AMGN icon
155
Amgen
AMGN
$202B
$73.1M 0.05%
223,452
+19,897
+10% +$6.31M
TMO icon
156
Thermo Fisher Scientific
TMO
$208B
$72M 0.05%
124,255
+1,459
+1% +$825K
ESML icon
157
iShares ESG Aware MSCI USA Small-Cap ETF
ESML
$2.83B
$71.1M 0.05%
1,546,321
+72,987
+5% +$3.33M
ETN icon
158
Eaton
ETN
$159B
$69.4M 0.05%
217,779
-1,743
-0.8% -$618K
DFSV
159
Dimensional US Small Cap Value ETF
DFSV
$8.17B
$68.7M 0.05%
2,087,584
+106,457
+5% +$3.42M
SCHW
160
Charles Schwab
SCHW
$177B
$67.9M 0.05%
679,235
+9,578
+1% +$909K
SCHP icon
161
Schwab US TIPS ETF
SCHP
$16.3B
$66.7M 0.05%
2,517,061
+1,864,437
+286% +$50M
VBR icon
162
Vanguard Small-Cap Value ETF
VBR
$37.2B
$66.1M 0.05%
312,049
+4,833
+2% +$1.01M
SHOP icon
163
Shopify
SHOP
$148B
$65.9M 0.05%
409,381
+24,919
+6% +$4M
IAU icon
164
iShares Gold Trust
IAU
$63.3B
$64.2M 0.05%
790,808
-150
-0% -$11.7K
ISRG icon
165
Intuitive Surgical
ISRG
$122B
$63.6M 0.05%
112,255
+13,732
+14% +$7.31M
LOW icon
166
Lowe's Companies
LOW
$115B
$63.4M 0.05%
263,060
+26,086
+11% +$6.26M
KLAC icon
167
KLA
KLAC
$281B
$63.1M 0.05%
519,650
+59,050
+13% +$6.93M
NOW icon
168
ServiceNow
NOW
$101B
$62.8M 0.04%
409,877
+31,907
+8% +$5.47M
SNOW icon
169
Snowflake
SNOW
$93.3B
$62.6M 0.04%
285,535
+57,788
+25% +$14.1M
APP icon
170
Applovin
APP
$132B
$62.1M 0.04%
92,201
+4,921
+6% +$3.1M
SDY icon
171
State Street SPDR S&P Dividend ETF
SDY
$21.9B
$61.5M 0.04%
442,161
-23,276
-5% -$3.24M
VYMI icon
172
Vanguard International High Dividend Yield ETF
VYMI
$20.3B
$61.5M 0.04%
683,526
+4,841
+0.7% +$421K
NVS icon
173
Novartis
NVS
$295B
$60.5M 0.04%
438,963
+15,145
+4% +$1.98M
CB icon
174
Chubb
CB
$139B
$60.5M 0.04%
193,818
+34,625
+22% +$10.1M
BX icon
175
Blackstone
BX
$102B
$59.7M 0.04%
387,081
+3,994
+1% +$607K
5 6
7
8 9

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Jennison Associates
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T. Rowe Price Investment Management
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Sumitomo Mitsui Trust Group
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First Trust Advisors
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Canada Pension Plan Investment Board
Canada Pension Plan Investment Board Toronto Ontario, Ontario, Canada $155B AUM 29.93% 1-Year Est. Return
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Creative Planning's Q4 2025 Portfolio in Review

As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.

By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.

  • Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
  • Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
  • Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
  • Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
  • Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
  • Creative Planning opened 234 new positions and closed 250 in Q4 2025.
  • Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.

Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.