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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
Cap. Flow
+$6.45B
Cap. Flow %
4.62%
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$2.02B
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$541M
3
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$270M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$204M
5
NVDA icon
NVIDIA
NVDA
+$199M

Top Sells

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$533M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$239M
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$133M
4
VV icon
Vanguard Large-Cap ETF
VV
+$55.5M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$53.8M

Sector Composition

Rank Sector Weight
1 Technology 8.41%
2 Financials 3.9%
3 Consumer Discretionary 2.18%
4 Healthcare 2.1%
5 Communication Services 2%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TSM icon
76
TSMC
TSM
$2.16T
$184M 0.13%
605,653
+38,726
+7% +$11.4M
VTV icon
77
Vanguard Value ETF
VTV
$188B
$179M 0.13%
938,262
+220,353
+31% +$41.4M
DOL icon
78
WisdomTree True Developed International Fund
DOL
$813M
$175M 0.13%
2,663,726
-19,453
-0.7% -$1.24M
DFIV icon
79
Dimensional International Value ETF
DFIV
$20.5B
$171M 0.12%
3,431,663
+6,659
+0.2% +$316K
MDY icon
80
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$26.9B
$167M 0.12%
276,564
-9,564
-3% -$5.72M
BRK.A icon
81
Berkshire Hathaway Class A
BRK.A
$1.06T
$166M 0.12%
220
+25
+13% +$18.7M
ESGV icon
82
Vanguard ESG US Stock ETF
ESGV
$12.9B
$163M 0.12%
1,344,445
+112,947
+9% +$13.5M
AMAT icon
83
Applied Materials
AMAT
$447B
$156M 0.11%
606,135
+43,760
+8% +$10.5M
MA icon
84
Mastercard
MA
$469B
$153M 0.11%
267,317
+8,036
+3% +$4.49M
NFLX icon
85
Netflix
NFLX
$287B
$151M 0.11%
1,613,664
+159,044
+11% +$17.1M
IJR icon
86
iShares Core S&P Small-Cap ETF
IJR
$109B
$151M 0.11%
1,256,421
-15,026
-1% -$1.8M
IWM icon
87
iShares Russell 2000 ETF
IWM
$81.2B
$149M 0.11%
605,575
+36,866
+6% +$9.06M
IEI icon
88
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$149M 0.11%
1,246,571
-131,867
-10% -$15.8M
KO icon
89
Coca-Cola
KO
$349B
$147M 0.11%
2,098,146
+159,662
+8% +$11.1M
AMD icon
90
Advanced Micro Devices
AMD
$880B
$144M 0.1%
671,405
+59,343
+10% +$13.3M
IBM icon
91
IBM
IBM
$195B
$143M 0.1%
483,027
+42,781
+10% +$12.8M
ABT icon
92
Abbott
ABT
$175B
$138M 0.1%
1,102,156
+34,396
+3% +$4.38M
SCHG icon
93
Schwab US Large-Cap Growth ETF
SCHG
$58.4B
$137M 0.1%
4,214,539
+2,235,456
+113% +$72.7M
MRK icon
94
Merck
MRK
$322B
$131M 0.09%
1,246,651
+170,143
+16% +$16M
SPSM icon
95
State Street SPDR Portfolio S&P 600 Small Cap ETF
SPSM
$16.9B
$131M 0.09%
2,793,205
-36,169
-1% -$1.69M
BIL icon
96
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$46.8B
$127M 0.09%
1,395,038
+6,034
+0.4% +$552K
CSCO icon
97
Cisco
CSCO
$444B
$126M 0.09%
1,641,046
+110,161
+7% +$8.17M
DLN icon
98
WisdomTree US LargeCap Dividend Fund
DLN
$6.2B
$122M 0.09%
1,385,944
-18,539
-1% -$1.62M
EWX icon
99
State Street SPDR S&P Emerging Markets Small Cap ETF
EWX
$667M
$121M 0.09%
1,849,417
-73,719
-4% -$4.9M
MCD icon
100
McDonald's
MCD
$187B
$121M 0.09%
396,480
+16,817
+4% +$5.15M
2 3
4
5 6

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Jennison Associates
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T. Rowe Price Investment Management
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Sumitomo Mitsui Trust Group
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First Trust Advisors
First Trust Advisors Wheaton, Illinois $140B AUM 27.84% 1-Year Est. Return
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board Toronto Ontario, Ontario, Canada $155B AUM 29.93% 1-Year Est. Return
Victory Capital Management
Victory Capital Management San Antonio, Texas $156B AUM 27.51% 1-Year Est. Return

Creative Planning's Q4 2025 Portfolio in Review

As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.

By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.

  • Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
  • Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
  • Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
  • Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
  • Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
  • Creative Planning opened 234 new positions and closed 250 in Q4 2025.
  • Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.

Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.