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Creative Planning

Creative Planning Portfolio holdings

AUM $171B
1-Year Est. Return 24.68%
This Fund
S&P 500
This Quarter Est. Return
+8.7%
1 Year Est. Return
+24.68%
3 Year Est. Return
+62.17%
5 Year Est. Return
+55.89%
10 Year Est. Return
+171.9%
AUM
$117B
AUM Growth
+$10.7B
Cap. Flow
+$2.46B
Cap. Flow %
2.1%
Top 10 Hldgs %
45.31%
Holding
3,828
New
377
Increased
1,948
Reduced
1,225
Closed
150

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$499M
2
BND icon
Vanguard Total Bond Market
BND
+$461M
3
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$292M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$289M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$229M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$336M
2
FBND icon
Fidelity Total Bond ETF
FBND
+$135M
3
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$82.5M
4
MUB icon
iShares National Muni Bond ETF
MUB
+$81.2M
5
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$70.9M

Sector Composition

Rank Sector Weight
1 Miscellaneous 79.4%
2 Technology 7.01%
3 Financials 3.7%
4 Consumer Discretionary 1.92%
5 Communication Services 1.73%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BRK.A icon
76
Berkshire Hathaway Class A
BRK.A
$1.08T
$145M 0.12%
199
-2
-1% -$1.52M
BAC icon
77
Bank of America
BAC
$438B
$145M 0.12%
3,053,878
+65,957
+2% +$2.77M
IJR icon
78
iShares Core S&P Small-Cap ETF
IJR
$110B
$140M 0.12%
1,283,517
-85,325
-6% -$8.82M
ESGV icon
79
Vanguard ESG US Stock ETF
ESGV
$13.6B
$140M 0.12%
1,276,648
+22,736
+2% +$2.29M
KO icon
80
Coca-Cola
KO
$379B
$138M 0.12%
1,955,851
+26,923
+1% +$1.92M
MA icon
81
Mastercard
MA
$507B
$137M 0.12%
243,590
+8,028
+3% +$4.44M
VUG icon
82
Vanguard Morningstar Growth ETF
VUG
$228B
$130M 0.11%
1,781,502
-2,766
-0.2% -$182K
BIL icon
83
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$46.7B
$130M 0.11%
1,418,730
-5,677
-0.4% -$520K
EWX icon
84
State Street SPDR S&P Emerging Markets Small Cap ETF
EWX
$704M
$125M 0.11%
2,008,095
-211,179
-10% -$12.3M
ABT icon
85
Abbott
ABT
$187B
$124M 0.11%
911,236
+19,722
+2% +$2.6M
VTV icon
86
Vanguard Morningstar Value ETF
VTV
$193B
$124M 0.11%
699,001
+10,338
+2% +$1.75M
IWM icon
87
iShares Russell 2000 ETF
IWM
$81.2B
$123M 0.1%
567,965
-35,781
-6% -$7.2M
SPSM icon
88
State Street SPDR Portfolio S&P 600 Small Cap ETF
SPSM
$16.9B
$122M 0.1%
2,858,713
-157,697
-5% -$6.36M
TSM icon
89
TSMC
TSM
$2.22T
$121M 0.1%
532,247
+33,963
+7% +$6.29M
SCHA icon
90
Schwab U.S Small- Cap ETF
SCHA
$22.9B
$119M 0.1%
4,689,773
+140,068
+3% +$3.31M
DLN icon
91
WisdomTree US LargeCap Dividend Fund
DLN
$6.36B
$116M 0.1%
1,412,192
+27,895
+2% +$2.18M
SCHD icon
92
Schwab US Dividend Equity ETF
SCHD
$112B
$116M 0.1%
4,376,728
-107,254
-2% -$2.8M
AMLP icon
93
Alerian MLP ETF
AMLP
$13.5B
$110M 0.09%
2,260,339
-8,863
-0.4% -$430K
AVUS icon
94
Avantis US Equity ETF
AVUS
$14.5B
$109M 0.09%
1,078,562
-77,147
-7% -$7.22M
CAT icon
95
Caterpillar
CAT
$374B
$107M 0.09%
275,950
+13,485
+5% +$4.49M
IBM icon
96
IBM
IBM
$221B
$107M 0.09%
362,828
+11,866
+3% +$3.06M
MCD icon
97
McDonald's
MCD
$181B
$105M 0.09%
360,264
-7,383
-2% -$2.28M
IWD icon
98
iShares Russell 1000 Value ETF
IWD
$84.2B
$105M 0.09%
540,460
+4,125
+0.8% +$764K
CSCO icon
99
Cisco
CSCO
$431B
$99.9M 0.09%
1,439,591
+50,602
+4% +$3.11M
DEM icon
100
WisdomTree Emerging Markets High Dividend Fund
DEM
$4.27B
$97.9M 0.08%
2,161,189
-21,662
-1% -$932K
2 3
4
5 6

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Primecap Management
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Sumitomo Mitsui Trust Group
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Jennison Associates
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California Public Employees Retirement System
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VanEck Associates
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Creative Planning's Q2 2025 Portfolio in Review

As of Q2 2025, Creative Planning held 3,828 positions worth $117B, up 10% from $106B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning's Q2 2025 filing shows 377 new, 1,948 increased, 1,225 reduced and 150 closed positions. Its largest new stake was CoreWeave: 140,135 shares worth $22.9M. The largest sale was Vanguard FTSE Developed Markets ETF, an estimated $336M.

By sector, the portfolio is most concentrated in Miscellaneous at 79% of assets, down from 80% a quarter earlier, followed by Technology and Financials.

  • Creative Planning's largest Q2 2025 buy was CoreWeave: 140,135 shares worth $22.9M.
  • Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q2 2025, an estimated $499M increase.
  • Creative Planning's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $336M.
  • Creative Planning fully exited Discover Financial Services in Q2 2025, selling an estimated $12.3M.
  • Creative Planning's ten largest holdings make up 45% of its $117B portfolio in Q2 2025.
  • Creative Planning opened 377 new positions and closed 150 in Q2 2025.
  • Creative Planning's portfolio value rose 10% quarter-over-quarter to $117B.

Based on Creative Planning's 13F filing for Q2 2025, filed 8 Aug 2025.