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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
-0.75%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$106B
AUM Growth
+$3.52B
Cap. Flow
+$5.21B
Cap. Flow %
4.9%
Top 10 Hldgs %
45.25%
Holding
3,801
New
219
Increased
2,152
Reduced
975
Closed
349

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$647M
2
BND icon
Vanguard Total Bond Market
BND
+$580M
3
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$328M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$305M
5
DFAS icon
Dimensional US Small Cap ETF
DFAS
+$230M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$250M
2
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$92.5M
3
VNQ icon
Vanguard Real Estate ETF
VNQ
+$61.7M
4
AAPL icon
Apple
AAPL
+$27.7M
5
VTI icon
Vanguard Total Stock Market ETF
VTI
+$23.3M

Sector Composition

Rank Sector Weight
1 Technology 6.35%
2 Financials 3.91%
3 Consumer Discretionary 1.87%
4 Healthcare 1.85%
5 Communication Services 1.49%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
KO icon
76
Coca-Cola
KO
$349B
$138M 0.13%
1,928,928
+66,067
+4% +$4.41M
BIL icon
77
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$46.8B
$131M 0.12%
1,424,407
+82,867
+6% +$7.59M
MA icon
78
Mastercard
MA
$469B
$129M 0.12%
235,562
+16,303
+7% +$8.88M
EWX icon
79
State Street SPDR S&P Emerging Markets Small Cap ETF
EWX
$667M
$126M 0.12%
2,219,274
-192,125
-8% -$11.1M
SCHD icon
80
Schwab US Dividend Equity ETF
SCHD
$100B
$125M 0.12%
4,483,982
+150,011
+3% +$4.18M
BAC icon
81
Bank of America
BAC
$430B
$125M 0.12%
2,987,921
+303,996
+11% +$13.5M
SPTM icon
82
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.4B
$123M 0.12%
1,812,788
+1,482,129
+448% +$106M
SPSM icon
83
State Street SPDR Portfolio S&P 600 Small Cap ETF
SPSM
$16.9B
$123M 0.12%
3,016,410
-118,357
-4% -$5.21M
ESGV icon
84
Vanguard ESG US Stock ETF
ESGV
$12.9B
$123M 0.12%
1,253,912
+10,165
+0.8% +$1.06M
IWM icon
85
iShares Russell 2000 ETF
IWM
$81.2B
$120M 0.11%
603,746
+10,328
+2% +$2.24M
VTV icon
86
Vanguard Value ETF
VTV
$188B
$119M 0.11%
688,663
+22,451
+3% +$3.92M
ABT icon
87
Abbott
ABT
$175B
$118M 0.11%
891,514
+70,908
+9% +$9.02M
AMLP icon
88
Alerian MLP ETF
AMLP
$12.9B
$118M 0.11%
2,269,202
-29,470
-1% -$1.51M
UNH icon
89
UnitedHealth
UNH
$385B
$117M 0.11%
223,939
+16,620
+8% +$8.5M
NFLX icon
90
Netflix
NFLX
$287B
$116M 0.11%
1,242,690
+66,690
+6% +$6.34M
ORCL icon
91
Oracle
ORCL
$346B
$116M 0.11%
826,192
+56,836
+7% +$9.25M
MCD icon
92
McDonald's
MCD
$187B
$115M 0.11%
367,647
+11,650
+3% +$3.48M
VUG icon
93
Vanguard Growth ETF
VUG
$217B
$110M 0.1%
1,784,268
+17,334
+1% +$1.17M
DLN icon
94
WisdomTree US LargeCap Dividend Fund
DLN
$6.2B
$110M 0.1%
1,384,297
-1,927
-0.1% -$154K
CVX icon
95
Chevron
CVX
$387B
$109M 0.1%
652,414
+37,419
+6% +$5.86M
AVUS icon
96
Avantis US Equity ETF
AVUS
$13.8B
$107M 0.1%
1,155,709
-83,978
-7% -$8.18M
SCHA icon
97
Schwab U.S Small- Cap ETF
SCHA
$22.7B
$107M 0.1%
4,549,705
+25,148
+0.6% +$641K
MLPA icon
98
Global X MLP ETF
MLPA
$2.28B
$104M 0.1%
1,949,370
-35,657
-2% -$1.88M
IWD icon
99
iShares Russell 1000 Value ETF
IWD
$81.3B
$101M 0.09%
536,335
+4,644
+0.9% +$884K
DEM icon
100
WisdomTree Emerging Markets High Dividend Fund
DEM
$3.89B
$91.9M 0.09%
2,182,851
-47,635
-2% -$1.98M
2 3
4
5 6

Similar funds

Mitsubishi UFJ Asset Management
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Simplex Trading
Simplex Trading Chicago, Illinois $149B AUM 62.07% 1-Year Est. Return
Jennison Associates
Jennison Associates New York $145B AUM 34.61% 1-Year Est. Return
T. Rowe Price Investment Management
T. Rowe Price Investment Management Baltimore, Maryland $145B AUM 22.78% 1-Year Est. Return
Sumitomo Mitsui Trust Group
Sumitomo Mitsui Trust Group Minato-Ku, Tokyo, Japan $154B AUM 29.96% 1-Year Est. Return
First Trust Advisors
First Trust Advisors Wheaton, Illinois $140B AUM 27.84% 1-Year Est. Return
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board Toronto Ontario, Ontario, Canada $155B AUM 29.93% 1-Year Est. Return
Victory Capital Management
Victory Capital Management San Antonio, Texas $156B AUM 27.51% 1-Year Est. Return

Creative Planning's Q1 2025 Portfolio in Review

As of Q1 2025, Creative Planning held 3,801 positions worth $106B, up 3.4% from $103B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning deployed $5.21B of net new capital in Q1 2025, opening 219 new positions and adding to 2,152 existing holdings. Its largest new stake was Fidelity Blue Chip Growth ETF: 1,157,513 shares worth $46.3M.

By sector, the portfolio is most concentrated in Technology at 6.3% of assets, down from 7.1% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $250M trimmed.

  • Creative Planning's largest Q1 2025 buy was Fidelity Blue Chip Growth ETF: 1,157,513 shares worth $46.3M.
  • Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q1 2025, an estimated $647M increase.
  • Creative Planning's biggest Q1 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $250M.
  • Creative Planning fully exited Blue Owl Capital Corporation III in Q1 2025, selling an estimated $15.5M.
  • Creative Planning's ten largest holdings make up 45% of its $106B portfolio in Q1 2025.
  • Creative Planning opened 219 new positions and closed 349 in Q1 2025.
  • Creative Planning's portfolio value rose 3.4% quarter-over-quarter to $106B.

Based on Creative Planning's 13F filing for Q1 2025, filed 15 May 2025.