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Creative Planning Portfolio holdings
AUM
$147B
1-Year Est. Return
18.73%
This Fund
S&P 500
This Quarter
Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
(+6.7%)
Cap. Flow
+$6.45B
Cap. Flow
% of AUM
4.62%
Top 10 Holdings %
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Short-Term Bond ETF
BSV
|
+$2.02B |
| 2 |
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
|
+$541M |
| 3 |
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
|
+$270M |
| 4 |
Avantis US Small Cap Value ETF
AVUV
|
+$204M |
| 5 |
NVIDIA
NVDA
|
+$199M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard Total Bond Market
BND
|
+$533M |
| 2 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$239M |
| 3 |
iShares Core US Aggregate Bond ETF
AGG
|
+$133M |
| 4 |
Vanguard Large-Cap ETF
VV
|
+$55.5M |
| 5 |
Vanguard Tax-Exempt Bond Index Fund
VTEB
|
+$53.8M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 8.41% |
| 2 | Financials | 3.9% |
| 3 | Consumer Discretionary | 2.18% |
| 4 | Healthcare | 2.1% |
| 5 | Communication Services | 2% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
751
Prudential Financial
PRU
$41.7B
| $7.46M | 0.01% |
66,105
+1,608
| +2% | +$172K |
|
752
J&J Snack Foods
JJSF
$1.43B
| $7.46M | 0.01% |
82,531
+62,237
| +307% | +$5.64M |
|
753
GE HealthCare
GEHC
$27.6B
| $7.42M | 0.01% |
90,426
+6,704
| +8% | +$522K |
|
754
Viatris
VTRS
$20.1B
| $7.42M | 0.01% |
595,683
+242,198
| +69% | +$2.61M |
|
755
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$38.9B
| $7.42M | 0.01% |
127,602
+19,144
| +18% | +$1.11M |
|
756
Broadstone Net Lease
BNL
$4.29B
| $7.41M | 0.01% |
426,736
-115,538
| -21% | -$2.08M |
|
757
Fidelity Value Factor ETF
FVAL
$1.28B
| $7.41M | 0.01% |
102,528
-7,183
| -7% | -$507K |
|
758
Essential Utilities
WTRG
$11.2B
| $7.38M | 0.01% |
192,312
+9,960
| +5% | +$392K |
|
759
HP
HPQ
$23.5B
| $7.37M | 0.01% |
330,772
-34,380
| -9% | -$876K |
|
760
EastGroup Properties
EGP
$11.5B
| $7.36M | 0.01% |
41,307
+27,383
| +197% | +$4.87M |
|
761
argenx
ARGX
$57.4B
| $7.32M | 0.01% |
8,709
+992
| +13% | +$849K |
|
762
iShares Ultra Short Duration Bond Active ETF
ICSH
$7.97B
| $7.32M | 0.01% |
144,704
+101,259
| +233% | +$5.13M |
|
763
Goldman Sachs Equal Weight US Large Cap Equity ETF
GSEW
$1.87B
| $7.31M | 0.01% |
85,917
-6,335
| -7% | -$537K |
|
764
New York Times
NYT
$11.6B
| $7.28M | 0.01% |
104,849
+59,357
| +130% | +$3.68M |
|
765
Prudential
PUK
$36.5B
| $7.26M | 0.01% |
233,255
+19,545
| +9% | +$560K |
|
766
Norwegian Cruise Line
NCLH
$8.89B
| $7.25M | 0.01% |
324,629
-49,173
| -13% | -$1.04M |
|
767
Crown Holdings
CCK
$12.8B
| $7.24M | 0.01% |
70,300
+16,899
| +32% | +$1.65M |
|
768
DuPont de Nemours
DD
$18.6B
| $7.22M | 0.01% |
59,849
-58,884
| -50% | -$6.63M |
|
769
Polaris
PII
$4.15B
| $7.19M | 0.01% |
113,600
+8,308
| +8% | +$547K |
|
770
iShares Core US REIT ETF
USRT
$4.74B
| $7.18M | 0.01% |
125,974
+1,806
| +1% | +$105K |
|
771
Gartner
IT
$9.41B
| $7.17M | 0.01% |
28,437
+6,659
| +31% | +$1.6M |
|
772
Sprott Physical Gold
PHYS
$14.6B
| $7.16M | 0.01% |
216,688
+10,620
| +5% | +$336K |
|
773
Bank First Corp
BFC
$1.67B
| $7.15M | 0.01% |
58,686
-3,437
| -6% | -$438K |
|
774
First Trust Capital Strength ETF
FTCS
$7.88B
| $7.15M | 0.01% |
77,250
+2,422
| +3% | +$224K |
|
775
Broadridge
BR
$17.2B
| $7.14M | 0.01% |
31,993
+3,773
| +13% | +$860K |
|
Similar funds
Creative Planning's Q4 2025 Portfolio in Review
As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.
Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.
On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.
- Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
- Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
- Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
- Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
- Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
- Creative Planning opened 234 new positions and closed 250 in Q4 2025.
- Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.
Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.