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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
Cap. Flow
+$6.45B
Cap. Flow %
4.62%
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$2.02B
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$541M
3
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$270M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$204M
5
NVDA icon
NVIDIA
NVDA
+$199M

Top Sells

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$533M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$239M
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$133M
4
VV icon
Vanguard Large-Cap ETF
VV
+$55.5M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$53.8M

Sector Composition

Rank Sector Weight
1 Technology 8.41%
2 Financials 3.9%
3 Consumer Discretionary 2.18%
4 Healthcare 2.1%
5 Communication Services 2%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ITOT icon
51
iShares Core S&P Total US Stock Market ETF
ITOT
$93.1B
$310M 0.22%
2,084,729
-18,401
-0.9% -$2.72M
SUB icon
52
iShares Short-Term National Muni Bond ETF
SUB
$11.3B
$300M 0.21%
2,813,439
+59,945
+2% +$6.39M
SPIB icon
53
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF
SPIB
$11.5B
$272M 0.2%
8,058,136
+698,006
+9% +$23.6M
WMT icon
54
Walmart Inc
WMT
$863B
$270M 0.19%
2,426,642
+137,903
+6% +$14.8M
V icon
55
Visa
V
$669B
$269M 0.19%
766,290
+3,297
+0.4% +$1.12M
SPTM icon
56
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.4B
$265M 0.19%
3,207,074
+189,915
+6% +$15.5M
DGS icon
57
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$1.72B
$259M 0.19%
4,516,379
-440,769
-9% -$25.1M
JNJ icon
58
Johnson & Johnson
JNJ
$624B
$258M 0.18%
1,246,657
+101,627
+9% +$20.1M
DFUS
59
Dimensional US Equity ETF
DFUS
$20.7B
$254M 0.18%
3,426,182
-31,307
-0.9% -$2.3M
VIG icon
60
Vanguard Dividend Appreciation ETF
VIG
$110B
$248M 0.18%
1,126,535
+9,262
+0.8% +$2.02M
IWB icon
61
iShares Russell 1000 ETF
IWB
$47.7B
$245M 0.18%
657,338
+2,075
+0.3% +$769K
XOM icon
62
ExxonMobil
XOM
$650B
$244M 0.17%
2,024,122
+146,723
+8% +$17M
IEFA icon
63
iShares Core MSCI EAFE ETF
IEFA
$185B
$240M 0.17%
2,683,640
-15,953
-0.6% -$1.41M
ABBV icon
64
AbbVie
ABBV
$454B
$239M 0.17%
1,043,813
+73,670
+8% +$16.8M
DFUV icon
65
Dimensional US Marketwide Value ETF
DFUV
$15.3B
$235M 0.17%
5,039,285
-89,099
-2% -$4.04M
COST icon
66
Costco
COST
$411B
$230M 0.16%
266,196
+4,263
+2% +$3.86M
IWF icon
67
iShares Russell 1000 Growth ETF
IWF
$123B
$227M 0.16%
1,915,216
+69,692
+4% +$8.26M
PG icon
68
Procter & Gamble
PG
$342B
$221M 0.16%
1,542,110
-37,465
-2% -$5.52M
ORCL icon
69
Oracle
ORCL
$346B
$212M 0.15%
1,087,824
+95,675
+10% +$22.8M
CAT icon
70
Caterpillar
CAT
$412B
$204M 0.15%
356,019
+12,102
+4% +$6.73M
BAC icon
71
Bank of America
BAC
$430B
$203M 0.15%
3,699,073
+163,546
+5% +$8.65M
HD icon
72
Home Depot
HD
$324B
$202M 0.14%
587,556
-24,945
-4% -$9.14M
EFA icon
73
iShares MSCI EAFE ETF
EFA
$76.1B
$199M 0.14%
2,069,349
-1,904
-0.1% -$181K
SCHA icon
74
Schwab U.S Small- Cap ETF
SCHA
$22.7B
$193M 0.14%
6,787,631
+2,109,254
+45% +$59.6M
VUG icon
75
Vanguard Growth ETF
VUG
$217B
$185M 0.13%
2,275,590
+413,142
+22% +$33.5M
1 2
3
4 5

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Jennison Associates
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T. Rowe Price Investment Management
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Sumitomo Mitsui Trust Group
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First Trust Advisors
First Trust Advisors Wheaton, Illinois $140B AUM 27.84% 1-Year Est. Return
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board Toronto Ontario, Ontario, Canada $155B AUM 29.93% 1-Year Est. Return
Victory Capital Management
Victory Capital Management San Antonio, Texas $156B AUM 27.51% 1-Year Est. Return

Creative Planning's Q4 2025 Portfolio in Review

As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.

By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.

  • Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
  • Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
  • Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
  • Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
  • Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
  • Creative Planning opened 234 new positions and closed 250 in Q4 2025.
  • Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.

Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.