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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+7.05%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$131B
AUM Growth
+$13.8B
Cap. Flow
+$6.04B
Cap. Flow %
4.61%
Top 10 Hldgs %
44.72%
Holding
4,042
New
364
Increased
2,601
Reduced
814
Closed
133

Top Buys

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$740M
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$544M
3
NVDA icon
NVIDIA
NVDA
+$407M
4
IVV icon
iShares Core S&P 500 ETF
IVV
+$325M
5
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$276M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$232M
2
VV icon
Vanguard Large-Cap ETF
VV
+$58.3M
3
VTI icon
Vanguard Total Stock Market ETF
VTI
+$46.4M
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$40M
5
VNQ icon
Vanguard Real Estate ETF
VNQ
+$37.9M

Sector Composition

Rank Sector Weight
1 Technology 8.26%
2 Financials 3.77%
3 Consumer Discretionary 2.12%
4 Communication Services 1.89%
5 Healthcare 1.81%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DGS icon
51
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
$1.72B
$283M 0.22%
4,957,148
-468,226
-9% -$26.5M
ORCL icon
52
Oracle
ORCL
$346B
$279M 0.21%
992,149
+156,534
+19% +$39.9M
LLY icon
53
Eli Lilly
LLY
$1.06T
$269M 0.21%
353,081
+86,089
+32% +$64.1M
V icon
54
Visa
V
$669B
$260M 0.2%
762,993
+108,668
+17% +$37.6M
DFUS
55
Dimensional US Equity ETF
DFUS
$20.7B
$250M 0.19%
3,457,489
-73,077
-2% -$5.09M
SPIB icon
56
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF
SPIB
$11.5B
$249M 0.19%
7,360,130
+445,082
+6% +$15M
HD icon
57
Home Depot
HD
$324B
$248M 0.19%
612,501
+69,764
+13% +$27.4M
SPTM icon
58
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.4B
$243M 0.19%
3,017,159
+46,187
+2% +$3.59M
PG icon
59
Procter & Gamble
PG
$342B
$243M 0.19%
1,579,575
+137,588
+10% +$21.5M
COST icon
60
Costco
COST
$411B
$242M 0.19%
261,933
+17,369
+7% +$16.6M
VIG icon
61
Vanguard Dividend Appreciation ETF
VIG
$110B
$241M 0.18%
1,117,273
+24,832
+2% +$5.21M
IWB icon
62
iShares Russell 1000 ETF
IWB
$47.7B
$239M 0.18%
655,263
-2,534
-0.4% -$893K
WMT icon
63
Walmart Inc
WMT
$863B
$236M 0.18%
2,288,739
+189,064
+9% +$18.8M
IEFA icon
64
iShares Core MSCI EAFE ETF
IEFA
$185B
$236M 0.18%
2,699,593
-44,579
-2% -$3.79M
DFUV icon
65
Dimensional US Marketwide Value ETF
DFUV
$15.3B
$229M 0.18%
5,128,384
-123,161
-2% -$5.36M
ABBV icon
66
AbbVie
ABBV
$454B
$225M 0.17%
970,143
+131,060
+16% +$26.7M
IWF icon
67
iShares Russell 1000 Growth ETF
IWF
$123B
$216M 0.17%
1,845,524
-22,976
-1% -$2.56M
JNJ icon
68
Johnson & Johnson
JNJ
$624B
$212M 0.16%
1,145,030
+89,149
+8% +$15.3M
XOM icon
69
ExxonMobil
XOM
$650B
$212M 0.16%
1,877,399
+111,367
+6% +$12.4M
EFA icon
70
iShares MSCI EAFE ETF
EFA
$76.1B
$193M 0.15%
2,071,253
-13,773
-0.7% -$1.25M
BAC icon
71
Bank of America
BAC
$430B
$182M 0.14%
3,535,527
+481,649
+16% +$23.5M
NFLX icon
72
Netflix
NFLX
$287B
$174M 0.13%
1,454,620
+131,490
+10% +$16M
MDY icon
73
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$26.9B
$171M 0.13%
286,128
+22,323
+8% +$13.1M
DOL icon
74
WisdomTree True Developed International Fund
DOL
$813M
$167M 0.13%
2,683,179
+9,137
+0.3% +$557K
IEI icon
75
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$165M 0.13%
1,378,438
-59,834
-4% -$7.12M
1 2
3
4 5

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Simplex Trading
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Jennison Associates
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T. Rowe Price Investment Management
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Sumitomo Mitsui Trust Group
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First Trust Advisors
First Trust Advisors Wheaton, Illinois $140B AUM 27.84% 1-Year Est. Return
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board Toronto Ontario, Ontario, Canada $155B AUM 29.93% 1-Year Est. Return
Victory Capital Management
Victory Capital Management San Antonio, Texas $156B AUM 27.51% 1-Year Est. Return

Creative Planning's Q3 2025 Portfolio in Review

As of Q3 2025, Creative Planning held 4,042 positions worth $131B, up 12% from $117B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning deployed $6.04B of net new capital in Q3 2025, opening 364 new positions and adding to 2,601 existing holdings. Its largest new stake was Amrize Ltd: 170,878 shares worth $8.29M.

By sector, the portfolio is most concentrated in Technology at 8.3% of assets, up from 7% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $232M trimmed.

  • Creative Planning's largest Q3 2025 buy was Amrize Ltd: 170,878 shares worth $8.29M.
  • Creative Planning added most to Vanguard Total Bond Market in Q3 2025, an estimated $740M increase.
  • Creative Planning's biggest Q3 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $232M.
  • Creative Planning fully exited Ansys in Q3 2025, selling an estimated $4.86M.
  • Creative Planning's ten largest holdings make up 45% of its $131B portfolio in Q3 2025.
  • Creative Planning opened 364 new positions and closed 133 in Q3 2025.
  • Creative Planning's portfolio value rose 12% quarter-over-quarter to $131B.

Based on Creative Planning's 13F filing for Q3 2025, filed 14 Nov 2025.