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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+8.7%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$117B
AUM Growth
+$10.7B
Cap. Flow
+$2.51B
Cap. Flow %
2.14%
Top 10 Hldgs %
45.31%
Holding
3,828
New
377
Increased
1,948
Reduced
1,225
Closed
150

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$499M
2
BND icon
Vanguard Total Bond Market
BND
+$461M
3
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$292M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$289M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$229M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$336M
2
FBND icon
Fidelity Total Bond ETF
FBND
+$135M
3
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$82.5M
4
MUB icon
iShares National Muni Bond ETF
MUB
+$81.2M
5
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$70.9M

Sector Composition

Rank Sector Weight
1 Technology 7.01%
2 Financials 3.7%
3 Consumer Discretionary 1.92%
4 Communication Services 1.73%
5 Healthcare 1.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
TSLA icon
51
Tesla
TSLA
$1.26T
$273M 0.23%
858,358
-20,432
-2% -$6.16M
COST icon
52
Costco
COST
$411B
$242M 0.21%
244,564
+6,178
+3% +$6.14M
DFUS
53
Dimensional US Equity ETF
DFUS
$20.7B
$237M 0.2%
3,530,566
-29,174
-0.8% -$1.81M
V icon
54
Visa
V
$669B
$232M 0.2%
654,325
+17,096
+3% +$5.96M
SPIB icon
55
State Street SPDR Portfolio Intermediate Term Corporate Bond ETF
SPIB
$11.5B
$232M 0.2%
6,915,048
-51,448
-0.7% -$1.7M
PG icon
56
Procter & Gamble
PG
$342B
$230M 0.2%
1,441,987
+14,882
+1% +$2.43M
IEFA icon
57
iShares Core MSCI EAFE ETF
IEFA
$185B
$229M 0.2%
2,744,172
-166,827
-6% -$13.2M
VIG icon
58
Vanguard Dividend Appreciation ETF
VIG
$110B
$224M 0.19%
1,092,441
-15,711
-1% -$3.05M
IWB icon
59
iShares Russell 1000 ETF
IWB
$47.7B
$223M 0.19%
657,797
-9,328
-1% -$2.93M
SPTM icon
60
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.4B
$222M 0.19%
2,970,972
+1,158,184
+64% +$80.4M
DFUV icon
61
Dimensional US Marketwide Value ETF
DFUV
$15.3B
$222M 0.19%
5,251,545
-44,266
-0.8% -$1.78M
LLY icon
62
Eli Lilly
LLY
$1.06T
$208M 0.18%
266,992
+9,016
+3% +$7.01M
WMT icon
63
Walmart Inc
WMT
$863B
$205M 0.18%
2,099,675
+76,190
+4% +$7.26M
HD icon
64
Home Depot
HD
$324B
$199M 0.17%
542,737
+9,833
+2% +$3.56M
IWF icon
65
iShares Russell 1000 Growth ETF
IWF
$123B
$198M 0.17%
1,868,500
+17,988
+1% +$1.72M
XOM icon
66
ExxonMobil
XOM
$650B
$190M 0.16%
1,766,032
-13,436
-0.8% -$1.44M
EFA icon
67
iShares MSCI EAFE ETF
EFA
$76.1B
$186M 0.16%
2,085,026
-25,603
-1% -$2.19M
ORCL icon
68
Oracle
ORCL
$346B
$183M 0.16%
835,615
+9,423
+1% +$1.52M
NFLX icon
69
Netflix
NFLX
$287B
$177M 0.15%
1,323,130
+80,440
+6% +$9.1M
IEI icon
70
iShares 3-7 Year Treasury Bond ETF
IEI
$18.1B
$171M 0.15%
1,438,272
-105,391
-7% -$12.4M
JNJ icon
71
Johnson & Johnson
JNJ
$624B
$161M 0.14%
1,055,881
-26,996
-2% -$4.15M
DOL icon
72
WisdomTree True Developed International Fund
DOL
$813M
$159M 0.14%
2,674,042
-20,126
-0.7% -$1.16M
ABBV icon
73
AbbVie
ABBV
$454B
$156M 0.13%
839,083
-3,943
-0.5% -$733K
DFIV icon
74
Dimensional International Value ETF
DFIV
$20.5B
$150M 0.13%
3,497,364
-21,829
-0.6% -$889K
MDY icon
75
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$26.9B
$149M 0.13%
263,805
-59,832
-18% -$32.1M
1 2
3
4 5

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Simplex Trading
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Jennison Associates
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T. Rowe Price Investment Management
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Sumitomo Mitsui Trust Group
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First Trust Advisors
First Trust Advisors Wheaton, Illinois $140B AUM 27.84% 1-Year Est. Return
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board Toronto Ontario, Ontario, Canada $155B AUM 29.93% 1-Year Est. Return
Victory Capital Management
Victory Capital Management San Antonio, Texas $156B AUM 27.51% 1-Year Est. Return

Creative Planning's Q2 2025 Portfolio in Review

As of Q2 2025, Creative Planning held 3,828 positions worth $117B, up 10% from $106B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning's Q2 2025 filing shows 377 new, 1,948 increased, 1,225 reduced and 150 closed positions. Its largest new stake was CoreWeave: 140,135 shares worth $22.9M. The largest sale was Vanguard FTSE Developed Markets ETF, an estimated $336M.

By sector, the portfolio is most concentrated in Technology at 7% of assets, up from 6.3% a quarter earlier, followed by Financials and Consumer Discretionary.

  • Creative Planning's largest Q2 2025 buy was CoreWeave: 140,135 shares worth $22.9M.
  • Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q2 2025, an estimated $499M increase.
  • Creative Planning's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $336M.
  • Creative Planning fully exited Discover Financial Services in Q2 2025, selling an estimated $12.3M.
  • Creative Planning's ten largest holdings make up 45% of its $117B portfolio in Q2 2025.
  • Creative Planning opened 377 new positions and closed 150 in Q2 2025.
  • Creative Planning's portfolio value rose 10% quarter-over-quarter to $117B.

Based on Creative Planning's 13F filing for Q2 2025, filed 8 Aug 2025.