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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
Cap. Flow
+$6.45B
Cap. Flow %
4.62%
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$2.02B
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$541M
3
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$270M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$204M
5
NVDA icon
NVIDIA
NVDA
+$199M

Top Sells

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$533M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$239M
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$133M
4
VV icon
Vanguard Large-Cap ETF
VV
+$55.5M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$53.8M

Sector Composition

Rank Sector Weight
1 Technology 8.41%
2 Financials 3.9%
3 Consumer Discretionary 2.18%
4 Healthcare 2.1%
5 Communication Services 2%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
UAL icon
451
United Airlines
UAL
$38.4B
$16.1M 0.01%
144,406
+22,045
+18% +$2.23M
IWV icon
452
iShares Russell 3000 ETF
IWV
$19.5B
$16.1M 0.01%
41,692
+3,492
+9% +$1.34M
AMP icon
453
Ameriprise Financial
AMP
$46.8B
$16M 0.01%
32,685
+4,751
+17% +$2.25M
ZM icon
454
Zoom
ZM
$25.8B
$16M 0.01%
185,690
+86,926
+88% +$7.32M
OEF icon
455
iShares S&P 100 ETF
OEF
$19.8B
$16M 0.01%
46,649
+1,032
+2% +$351K
ABNB icon
456
Airbnb
ABNB
$83.7B
$15.9M 0.01%
117,219
+32,504
+38% +$4.05M
LDOS icon
457
Leidos
LDOS
$14.1B
$15.9M 0.01%
88,025
-1,124
-1% -$213K
MPWR icon
458
Monolithic Power Systems
MPWR
$65.5B
$15.9M 0.01%
17,504
+1,648
+10% +$1.59M
IWN icon
459
iShares Russell 2000 Value ETF
IWN
$14.4B
$15.9M 0.01%
87,535
+2,878
+3% +$517K
BIIB icon
460
Biogen
BIIB
$29.9B
$15.8M 0.01%
90,002
+21,419
+31% +$3.5M
RKLB icon
461
Rocket Lab Corp
RKLB
$39.9B
$15.8M 0.01%
227,032
+2,421
+1% +$139K
ECL icon
462
Ecolab
ECL
$75.6B
$15.7M 0.01%
59,980
+2,262
+4% +$602K
MSI icon
463
Motorola Solutions
MSI
$69.4B
$15.7M 0.01%
41,040
+553
+1% +$222K
EFV icon
464
iShares MSCI EAFE Value ETF
EFV
$27.6B
$15.6M 0.01%
217,995
+4,635
+2% +$322K
GGG icon
465
Graco
GGG
$12.9B
$15.5M 0.01%
189,617
+72,132
+61% +$5.94M
SLV icon
466
iShares Silver Trust
SLV
$28.1B
$15.5M 0.01%
240,959
+25,071
+12% +$1.26M
LUV icon
467
Southwest Airlines
LUV
$22B
$15.5M 0.01%
374,747
-45,025
-11% -$1.57M
RBLX icon
468
Roblox
RBLX
$34B
$15.4M 0.01%
190,064
-13,181
-6% -$1.4M
WEC icon
469
WEC Energy
WEC
$37.7B
$15.3M 0.01%
145,538
+21,070
+17% +$2.33M
CBSH icon
470
Commerce Bancshares
CBSH
$8.5B
$15.3M 0.01%
293,122
+14,419
+5% +$754K
DDOG icon
471
Datadog
DDOG
$87.9B
$15.3M 0.01%
112,493
+48,803
+77% +$7.71M
KR icon
472
Kroger
KR
$34.8B
$15.2M 0.01%
243,674
+16,362
+7% +$1.07M
ROK icon
473
Rockwell Automation
ROK
$51.4B
$15.2M 0.01%
39,108
+3,703
+10% +$1.39M
MNST icon
474
Monster Beverage
MNST
$91.4B
$15.2M 0.01%
198,074
+39,893
+25% +$2.86M
EXPE icon
475
Expedia Group
EXPE
$31.2B
$15.1M 0.01%
53,413
+12,972
+32% +$3.21M
17 18
19
20 21

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Sumitomo Mitsui Trust Group
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First Trust Advisors
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Canada Pension Plan Investment Board
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Creative Planning's Q4 2025 Portfolio in Review

As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.

By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.

  • Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
  • Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
  • Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
  • Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
  • Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
  • Creative Planning opened 234 new positions and closed 250 in Q4 2025.
  • Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.

Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.