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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
Cap. Flow
+$6.45B
Cap. Flow %
4.62%
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$2.02B
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$541M
3
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$270M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$204M
5
NVDA icon
NVIDIA
NVDA
+$199M

Top Sells

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$533M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$239M
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$133M
4
VV icon
Vanguard Large-Cap ETF
VV
+$55.5M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$53.8M

Sector Composition

Rank Sector Weight
1 Technology 8.41%
2 Financials 3.9%
3 Consumer Discretionary 2.18%
4 Healthcare 2.1%
5 Communication Services 2%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AFL icon
301
Aflac
AFL
$63.9B
$27.7M 0.02%
250,783
+15,902
+7% +$1.75M
BLK icon
302
Blackrock
BLK
$164B
$27.5M 0.02%
25,715
+432
+2% +$472K
UL icon
303
Unilever
UL
$131B
$27.2M 0.02%
415,421
-2,587
-0.6% -$174K
SCHR
304
Schwab Intermediately-Term US Treasury ETF
SCHR
$13.2B
$27M 0.02%
1,074,779
-43,908
-4% -$1.1M
PGR icon
305
Progressive
PGR
$124B
$26.8M 0.02%
117,719
+21,378
+22% +$4.83M
DFAI
306
Dimensional International Core Equity Market ETF
DFAI
$17.1B
$26.7M 0.02%
701,795
+21,145
+3% +$784K
DGRO icon
307
iShares Core Dividend Growth ETF
DGRO
$42.6B
$26.7M 0.02%
385,137
-10,479
-3% -$721K
CL icon
308
Colgate-Palmolive
CL
$72.6B
$26.7M 0.02%
338,075
+87,115
+35% +$6.83M
TDIV icon
309
First Trust NASDAQ Technology Dividend Index Fund
TDIV
$4.06B
$26.1M 0.02%
269,100
-6,506
-2% -$640K
DELL icon
310
Dell
DELL
$283B
$25.6M 0.02%
203,089
-17,048
-8% -$2.4M
GLW icon
311
Corning
GLW
$126B
$25.3M 0.02%
288,775
+37,041
+15% +$3.19M
XEL icon
312
Xcel Energy
XEL
$51B
$25.1M 0.02%
340,320
-24,971
-7% -$1.97M
D icon
313
Dominion Energy
D
$62.5B
$25.1M 0.02%
428,025
+13,728
+3% +$827K
HSBC icon
314
HSBC
HSBC
$355B
$25M 0.02%
318,178
+3,794
+1% +$271K
COR icon
315
Cencora
COR
$60.3B
$25M 0.02%
74,099
+5,434
+8% +$1.85M
BWX icon
316
State Street SPDR Bloomberg International Treasury Bond ETF
BWX
$1.32B
$24.8M 0.02%
1,099,785
+102,707
+10% +$2.33M
TM icon
317
Toyota
TM
$210B
$24.7M 0.02%
115,179
+9,567
+9% +$1.94M
FIX icon
318
Comfort Systems
FIX
$61B
$24.6M 0.02%
26,386
+4,872
+23% +$4.5M
NEM icon
319
Newmont
NEM
$99.5B
$24.6M 0.02%
246,365
+53,637
+28% +$4.85M
SUSL icon
320
iShares ESG MSCI USA Leaders ETF
SUSL
$1.12B
$24.6M 0.02%
202,524
-2,349
-1% -$281K
IDXX icon
321
Idexx Laboratories
IDXX
$42.9B
$24.5M 0.02%
36,163
+2,894
+9% +$1.97M
NRG icon
322
NRG Energy
NRG
$29.8B
$24.1M 0.02%
151,295
+486
+0.3% +$80.4K
XLI icon
323
State Street Industrial Select Sector SPDR ETF
XLI
$33.9B
$23.8M 0.02%
153,125
+3,957
+3% +$609K
USMV icon
324
iShares MSCI USA Min Vol Factor ETF
USMV
$23.2B
$23.6M 0.02%
250,310
-13,356
-5% -$1.26M
GM icon
325
General Motors
GM
$74.7B
$23.5M 0.02%
288,477
+16,390
+6% +$1.16M
11 12
13
14 15

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Jennison Associates
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T. Rowe Price Investment Management
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Sumitomo Mitsui Trust Group
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First Trust Advisors
First Trust Advisors Wheaton, Illinois $140B AUM 27.84% 1-Year Est. Return
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board Toronto Ontario, Ontario, Canada $155B AUM 29.93% 1-Year Est. Return
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Creative Planning's Q4 2025 Portfolio in Review

As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.

By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.

  • Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
  • Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
  • Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
  • Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
  • Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
  • Creative Planning opened 234 new positions and closed 250 in Q4 2025.
  • Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.

Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.