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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+8.7%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$117B
AUM Growth
+$10.7B
Cap. Flow
+$2.51B
Cap. Flow %
2.14%
Top 10 Hldgs %
45.31%
Holding
3,828
New
377
Increased
1,948
Reduced
1,225
Closed
150

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$499M
2
BND icon
Vanguard Total Bond Market
BND
+$461M
3
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$292M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$289M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$229M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$336M
2
FBND icon
Fidelity Total Bond ETF
FBND
+$135M
3
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$82.5M
4
MUB icon
iShares National Muni Bond ETF
MUB
+$81.2M
5
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$70.9M

Sector Composition

Rank Sector Weight
1 Technology 7.01%
2 Financials 3.7%
3 Consumer Discretionary 1.92%
4 Communication Services 1.73%
5 Healthcare 1.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVE icon
251
iShares S&P 500 Value ETF
IVE
$48.9B
$29.9M 0.03%
153,247
-5,451
-3% -$1.02M
MDLZ icon
252
Mondelez International
MDLZ
$77.7B
$29.9M 0.03%
443,878
+34,717
+8% +$2.32M
TMUS icon
253
T-Mobile US
TMUS
$193B
$29.9M 0.03%
125,364
-2,734
-2% -$667K
BSX icon
254
Boston Scientific
BSX
$65.8B
$29.4M 0.03%
273,684
+15,673
+6% +$1.59M
MPC icon
255
Marathon Petroleum
MPC
$90.3B
$29.3M 0.03%
176,368
+880
+0.5% +$132K
TGT icon
256
Target
TGT
$62.1B
$29.2M 0.03%
296,498
+22,109
+8% +$2.12M
DLR icon
257
Digital Realty Trust
DLR
$73.7B
$28.9M 0.02%
165,871
+8,390
+5% +$1.37M
APP icon
258
Applovin
APP
$132B
$28.7M 0.02%
82,037
+5,232
+7% +$1.7M
DHR icon
259
Danaher
DHR
$135B
$28.7M 0.02%
145,343
+13,328
+10% +$2.58M
NOC icon
260
Northrop Grumman
NOC
$77B
$28.7M 0.02%
57,358
+6,788
+13% +$3.34M
ASML icon
261
ASML
ASML
$675B
$28.6M 0.02%
35,657
-858
-2% -$616K
DFAU icon
262
Dimensional US Core Equity Market ETF
DFAU
$12.3B
$28.6M 0.02%
674,545
-192
-0% -$7.53K
UL icon
263
Unilever
UL
$131B
$28.3M 0.02%
411,692
+44,643
+12% +$3.13M
EMR icon
264
Emerson Electric
EMR
$82.9B
$28.2M 0.02%
211,493
+3,101
+1% +$356K
USB icon
265
US Bancorp
USB
$99.6B
$28.2M 0.02%
622,913
-171,187
-22% -$7.2M
ZS icon
266
Zscaler
ZS
$23B
$28M 0.02%
89,314
-18,660
-17% -$4.65M
PSX icon
267
Phillips 66
PSX
$82.9B
$27.9M 0.02%
233,972
-3,709
-2% -$416K
VIOO icon
268
Vanguard S&P Small-Cap 600 ETF
VIOO
$4.13B
$27.8M 0.02%
274,709
+4,914
+2% +$469K
IJJ icon
269
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.85B
$27.8M 0.02%
224,837
-10,159
-4% -$1.2M
WELL icon
270
Welltower
WELL
$178B
$27.7M 0.02%
180,225
+2,043
+1% +$305K
IYW icon
271
iShares US Technology ETF
IYW
$23.7B
$27.7M 0.02%
159,756
-9,296
-5% -$1.41M
IEF icon
272
iShares 7-10 Year Treasury Bond ETF
IEF
$47.1B
$27.6M 0.02%
287,839
-7,252
-2% -$686K
MMM icon
273
3M
MMM
$89B
$27.4M 0.02%
180,069
-4,077
-2% -$583K
COP icon
274
ConocoPhillips
COP
$147B
$27.2M 0.02%
303,559
-11,190
-4% -$1.01M
ONEY icon
275
State Street SPDR Russell 1000 Yield Focus ETF
ONEY
$742M
$27.2M 0.02%
251,328
-2,975
-1% -$314K
9 10
11
12 13

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Jennison Associates
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T. Rowe Price Investment Management
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Sumitomo Mitsui Trust Group
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First Trust Advisors
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Canada Pension Plan Investment Board
Canada Pension Plan Investment Board Toronto Ontario, Ontario, Canada $155B AUM 29.93% 1-Year Est. Return
Victory Capital Management
Victory Capital Management San Antonio, Texas $156B AUM 27.51% 1-Year Est. Return

Creative Planning's Q2 2025 Portfolio in Review

As of Q2 2025, Creative Planning held 3,828 positions worth $117B, up 10% from $106B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning's Q2 2025 filing shows 377 new, 1,948 increased, 1,225 reduced and 150 closed positions. Its largest new stake was CoreWeave: 140,135 shares worth $22.9M. The largest sale was Vanguard FTSE Developed Markets ETF, an estimated $336M.

By sector, the portfolio is most concentrated in Technology at 7% of assets, up from 6.3% a quarter earlier, followed by Financials and Consumer Discretionary.

  • Creative Planning's largest Q2 2025 buy was CoreWeave: 140,135 shares worth $22.9M.
  • Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q2 2025, an estimated $499M increase.
  • Creative Planning's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $336M.
  • Creative Planning fully exited Discover Financial Services in Q2 2025, selling an estimated $12.3M.
  • Creative Planning's ten largest holdings make up 45% of its $117B portfolio in Q2 2025.
  • Creative Planning opened 377 new positions and closed 150 in Q2 2025.
  • Creative Planning's portfolio value rose 10% quarter-over-quarter to $117B.

Based on Creative Planning's 13F filing for Q2 2025, filed 8 Aug 2025.