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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+2.23%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$140B
AUM Growth
+$8.82B
Cap. Flow
+$6.45B
Cap. Flow %
4.62%
Top 10 Hldgs %
43.14%
Holding
4,144
New
234
Increased
2,456
Reduced
1,097
Closed
250

Top Buys

Rank Stock Value
1
BSV icon
Vanguard Short-Term Bond ETF
BSV
+$2.02B
2
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$541M
3
SPMD icon
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
+$270M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$204M
5
NVDA icon
NVIDIA
NVDA
+$199M

Top Sells

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$533M
2
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$239M
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$133M
4
VV icon
Vanguard Large-Cap ETF
VV
+$55.5M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$53.8M

Sector Composition

Rank Sector Weight
1 Technology 8.41%
2 Financials 3.9%
3 Consumer Discretionary 2.18%
4 Healthcare 2.1%
5 Communication Services 2%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SBUX icon
226
Starbucks
SBUX
$118B
$42.5M 0.03%
505,113
+11,225
+2% +$947K
USB icon
227
US Bancorp
USB
$99.7B
$42.5M 0.03%
795,856
+148,850
+23% +$7.32M
SO icon
228
Southern Company
SO
$110B
$41.9M 0.03%
481,036
+15,921
+3% +$1.45M
ORLY icon
229
O'Reilly Automotive
ORLY
$72.4B
$41.8M 0.03%
457,816
+4,146
+0.9% +$405K
SLYV icon
230
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$41.7M 0.03%
458,179
-18,442
-4% -$1.66M
AEP icon
231
American Electric Power
AEP
$73.7B
$41.2M 0.03%
357,574
+24,680
+7% +$2.91M
NOC icon
232
Northrop Grumman
NOC
$77B
$41.1M 0.03%
72,035
-204
-0.3% -$118K
ADI icon
233
Analog Devices
ADI
$181B
$41M 0.03%
151,139
+10,089
+7% +$2.53M
CEG icon
234
Constellation Energy
CEG
$98B
$40.8M 0.03%
115,490
+15,210
+15% +$5.53M
GILD icon
235
Gilead Sciences
GILD
$161B
$40.4M 0.03%
329,361
+26,299
+9% +$3.2M
BMY icon
236
Bristol-Myers Squibb
BMY
$127B
$40.4M 0.03%
748,765
+225,645
+43% +$10.9M
FLV icon
237
American Century Focused Large Cap Value ETF
FLV
$359M
$40.3M 0.03%
532,405
-5,774
-1% -$430K
NKE icon
238
Nike
NKE
$61.7B
$40.3M 0.03%
632,849
-801
-0.1% -$52.2K
FBND icon
239
Fidelity Total Bond ETF
FBND
$26.9B
$39.4M 0.03%
856,459
-305,810
-26% -$14.2M
SPYV icon
240
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.1B
$39.3M 0.03%
691,815
-8,219
-1% -$462K
WELL icon
241
Welltower
WELL
$178B
$39.3M 0.03%
211,603
+10,640
+5% +$1.99M
TXN icon
242
Texas Instruments
TXN
$255B
$38.8M 0.03%
223,901
+1,207
+0.5% +$207K
WM icon
243
Waste Management
WM
$95.9B
$38.8M 0.03%
176,571
-1,164
-0.7% -$248K
CMI icon
244
Cummins
CMI
$91.7B
$38.7M 0.03%
75,891
+4,702
+7% +$2.2M
VOT icon
245
Vanguard Mid-Cap Growth ETF
VOT
$19B
$38.7M 0.03%
138,561
-12
-0% -$3.43K
GD icon
246
General Dynamics
GD
$105B
$38.5M 0.03%
114,406
+16,812
+17% +$5.73M
HCA icon
247
HCA Healthcare
HCA
$84.8B
$38.3M 0.03%
81,957
+17,599
+27% +$8.17M
PH icon
248
Parker-Hannifin
PH
$125B
$37.7M 0.03%
42,843
+4,800
+13% +$3.93M
EEM icon
249
iShares MSCI Emerging Markets ETF
EEM
$28.1B
$37.6M 0.03%
687,387
-14,148
-2% -$769K
BXSL icon
250
Blackstone Secured Lending
BXSL
$5.41B
$37.4M 0.03%
1,420,112
-10,833
-0.8% -$291K
8 9
10
11 12

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First Trust Advisors
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Canada Pension Plan Investment Board
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Creative Planning's Q4 2025 Portfolio in Review

As of Q4 2025, Creative Planning held 4,144 positions worth $140B, up 6.7% from $131B the previous quarter. Its ten largest holdings account for 43% of the portfolio.

Creative Planning deployed $6.45B of net new capital in Q4 2025, opening 234 new positions and adding to 2,456 existing holdings. Its largest new stake was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.

By sector, the portfolio is most concentrated in Technology at 8.4% of assets, up from 8.3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Total Bond Market, an estimated $533M trimmed.

  • Creative Planning's largest Q4 2025 buy was Invesco Russell 1000 Dynamic Multifactor ETF: 352,181 shares worth $21.5M.
  • Creative Planning added most to Vanguard Short-Term Bond ETF in Q4 2025, an estimated $2.02B increase.
  • Creative Planning's biggest Q4 2025 reduction was Vanguard Total Bond Market, cutting an estimated $533M.
  • Creative Planning fully exited Mr. Cooper in Q4 2025, selling an estimated $8.98M.
  • Creative Planning's ten largest holdings make up 43% of its $140B portfolio in Q4 2025.
  • Creative Planning opened 234 new positions and closed 250 in Q4 2025.
  • Creative Planning's portfolio value rose 6.7% quarter-over-quarter to $140B.

Based on Creative Planning's 13F filing for Q4 2025, filed 17 Feb 2026.