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Creative Planning

Creative Planning Portfolio holdings

AUM $147B
1-Year Est. Return 18.73%
This Fund
S&P 500
This Quarter Est. Return
+8.7%
1 Year Est. Return
+18.73%
3 Year Est. Return
+48.71%
5 Year Est. Return
+44.71%
10 Year Est. Return
+145.34%
AUM
$117B
AUM Growth
+$10.7B
Cap. Flow
+$2.51B
Cap. Flow %
2.14%
Top 10 Hldgs %
45.31%
Holding
3,828
New
377
Increased
1,948
Reduced
1,225
Closed
150

Top Buys

Rank Stock Value
1
SPDW icon
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
+$499M
2
BND icon
Vanguard Total Bond Market
BND
+$461M
3
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$292M
4
AVUV icon
Avantis US Small Cap Value ETF
AVUV
+$289M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$229M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$336M
2
FBND icon
Fidelity Total Bond ETF
FBND
+$135M
3
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$82.5M
4
MUB icon
iShares National Muni Bond ETF
MUB
+$81.2M
5
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$70.9M

Sector Composition

Rank Sector Weight
1 Technology 7.01%
2 Financials 3.7%
3 Consumer Discretionary 1.92%
4 Communication Services 1.73%
5 Healthcare 1.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
UBER icon
226
Uber
UBER
$134B
$35.8M 0.03%
383,251
+25,790
+7% +$2.12M
COF icon
227
Capital One
COF
$124B
$35.7M 0.03%
167,696
+93,856
+127% +$17.5M
C icon
228
Citigroup
C
$222B
$35.1M 0.03%
412,906
-17,203
-4% -$1.24M
SYK icon
229
Stryker
SYK
$127B
$34.5M 0.03%
87,102
+833
+1% +$312K
LIN icon
230
Linde
LIN
$237B
$34.4M 0.03%
73,341
+3,355
+5% +$1.53M
SPYV icon
231
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.1B
$34.4M 0.03%
656,509
-29,325
-4% -$1.47M
EEM icon
232
iShares MSCI Emerging Markets ETF
EEM
$28B
$34.3M 0.03%
711,578
-92,875
-12% -$4.18M
BKNG icon
233
Booking.com
BKNG
$138B
$34.2M 0.03%
147,550
+36,675
+33% +$7.51M
FNDX icon
234
Schwab Fundamental US Large Company Index ETF
FNDX
$26.4B
$33.2M 0.03%
1,353,683
-64,670
-5% -$1.5M
CARR icon
235
Carrier Global
CARR
$57.2B
$33.2M 0.03%
452,940
-30,242
-6% -$2.05M
VNQI icon
236
Vanguard Global ex-US Real Estate ETF
VNQI
$3.46B
$32.7M 0.03%
708,318
+172,141
+32% +$7.43M
RY icon
237
Royal Bank of Canada
RY
$291B
$32.5M 0.03%
247,393
+23,433
+10% +$2.87M
MAR icon
238
Marriott International
MAR
$98.7B
$32M 0.03%
117,229
+24,126
+26% +$6.05M
ICE icon
239
Intercontinental Exchange
ICE
$82.4B
$32M 0.03%
174,520
+2,321
+1% +$399K
CEG icon
240
Constellation Energy
CEG
$98B
$32M 0.03%
99,130
+16,158
+19% +$4.28M
AVSC icon
241
Avantis US Small Cap Equity ETF
AVSC
$3.01B
$31.8M 0.03%
617,070
+450,876
+271% +$21.8M
AEP icon
242
American Electric Power
AEP
$73.7B
$31.4M 0.03%
302,475
+4,434
+1% +$461K
GILD icon
243
Gilead Sciences
GILD
$161B
$31.3M 0.03%
282,087
+10,533
+4% +$1.12M
DVYE icon
244
iShares Emerging Markets Dividend ETF
DVYE
$1.22B
$31.3M 0.03%
1,091,204
-11,983
-1% -$330K
VBK icon
245
Vanguard Small-Cap Growth ETF
VBK
$23.2B
$31.2M 0.03%
112,671
-3,060
-3% -$788K
ADI icon
246
Analog Devices
ADI
$181B
$30.7M 0.03%
129,021
-6,287
-5% -$1.31M
EW icon
247
Edwards Lifesciences
EW
$47.6B
$30.5M 0.03%
389,409
+15,336
+4% +$1.14M
SLYV icon
248
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$4.89B
$30.4M 0.03%
380,649
-27,245
-7% -$2.07M
FTNT icon
249
Fortinet
FTNT
$112B
$30.2M 0.03%
285,297
-7,488
-3% -$755K
BN icon
250
Brookfield
BN
$102B
$30.1M 0.03%
730,616
+67,233
+10% +$2.49M
8 9
10
11 12

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Creative Planning's Q2 2025 Portfolio in Review

As of Q2 2025, Creative Planning held 3,828 positions worth $117B, up 10% from $106B the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Creative Planning's Q2 2025 filing shows 377 new, 1,948 increased, 1,225 reduced and 150 closed positions. Its largest new stake was CoreWeave: 140,135 shares worth $22.9M. The largest sale was Vanguard FTSE Developed Markets ETF, an estimated $336M.

By sector, the portfolio is most concentrated in Technology at 7% of assets, up from 6.3% a quarter earlier, followed by Financials and Consumer Discretionary.

  • Creative Planning's largest Q2 2025 buy was CoreWeave: 140,135 shares worth $22.9M.
  • Creative Planning added most to State Street SPDR Portfolio Developed World ex-US ETF in Q2 2025, an estimated $499M increase.
  • Creative Planning's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $336M.
  • Creative Planning fully exited Discover Financial Services in Q2 2025, selling an estimated $12.3M.
  • Creative Planning's ten largest holdings make up 45% of its $117B portfolio in Q2 2025.
  • Creative Planning opened 377 new positions and closed 150 in Q2 2025.
  • Creative Planning's portfolio value rose 10% quarter-over-quarter to $117B.

Based on Creative Planning's 13F filing for Q2 2025, filed 8 Aug 2025.