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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
OCM
3726
Orion Capital Management
California
$202K – – –
ICM
3727
Intrepid Capital Management
Florida
$202K +$152 +1 +0.1%
PWS
3728
Peterson Wealth Services
Utah
$202K +$45K +297 +27%
BOS
3729
Bank of Stockton
California
$202K +$212K +1,396 New
NS
3730
Northland Securities
Minnesota
$201K -$9.85K -65 -4%
MWM
3731
Maripau Wealth Management
Indiana
$201K +$211K +1,392 New
LCGC
3732
Legacy Capital Group California
California
$200K -$99.6K -657 -32%
AFC
3733
Avise Financial Cooperative
California
$200K +$210K +1,386 New
NLP
3734
Next Level Private
New York
$200K +$210K +1,385 New
AWA
3735
Acumen Wealth Advisors
Tennessee
$200K -$24.4K -161 -10%
FC
3736
Fairscale Capital
New Hampshire
$200K – – –
JWM
3737
JPL Wealth Management
Colorado
$199K +$209K +1,379 New
POIA
3738
Pin Oak Investment Advisors
Texas
$198K – – –
HIIFS
3739
Harel Insurance Investments & Financial Services
Israel
$198K +$207K +1,368 New
PF
3740
PlanVest Financial
Maryland
$196K +$205K +1,353 New
MUMSS
3741
Mitsubishi UFJ Morgan Stanley Securities
Japan
$190K -$5.76K -38 -3%
SAM
3742
Sherman Asset Management
California
$189K +$4.25K +28 +2%
WT
3743
WHI Trust
Illinois
$188K – – –
FFO
3744
Fortitude Family Office
Arizona
$187K +$29.3K +193 +18%
HB
3745
Horizon Bancorp
Indiana
$183K +$2.58K +17 +1%
DWS
3746
Dynamic Wealth Strategies
California
$181K +$101K +667 +114%
MWM
3747
Mascoma Wealth Management
New Hampshire
$177K -$303 -2 -0.2%
DWM
3748
Darwin Wealth Management
Florida
$177K -$5.76K -38 -3%
OWA
3749
Opal Wealth Advisors
New York
$176K +$185K +1,221 New
CH
3750
Canton Hathaway
Rhode Island
$176K – – –
148 149
150
151 152

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.