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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
AWM
3776
Activest Wealth Management
Florida
$149K -$17.1K -113 -10%
ACA
3777
American Capital Advisory
Idaho
$148K +$4.85K +32 +3%
TWM
3778
Tripletail Wealth Management
Florida
$148K – – –
BHWM
3779
Beaird Harris Wealth Management
Texas
$147K -$8.49K -56 -5%
Walleye Capital
3780
Walleye Capital
New York
$146K -$2.02M -13,298 -93%
FNWA
3781
Financial Network Wealth Advisors
Utah
$144K +$17K +112 +13%
HNW
3782
High Note Wealth
Minnesota
$143K +$6.67K +44 +5%
GWS
3783
Greykasell Wealth Strategies
California
$139K +$6.37K +42 +5%
CIC
3784
Concord Investment Counsel
California
$139K -$8.79K -58 -6%
ISWM
3785
Intesa Sanpaolo Wealth Management
$138K -$4.25K -28 -3%
HIMS
3786
Hager Investment Management Services
New Hampshire
$137K -$758 -5 -0.5%
HIC
3787
Hamrick Investment Counsel
Washington
$137K +$76.7K +506 +115%
AT
3788
Arlington Trust
Alabama
$136K +$52.8K +348 +58%
GAA
3789
Global Assets Advisory
Florida
$136K +$143K +943 New
TLFA
3790
True Link Financial Advisors
California
$136K -$107K -706 -43%
NWS
3791
Nvest Wealth Strategies
Ohio
$133K – – –
GIM
3792
Gold Investment Management
Alberta, Canada
$132K +$303 +2 +0.2%
CCMI
3793
Creative Capital Management Investments
California
$131K +$9.1K +60 +7%
NOI
3794
Newton One Investments
Delaware
$129K +$910 +6 +0.7%
SFAM
3795
Sawyer Falduto Asset Management
Illinois
$128K -$4.4K -29 -3%
AW
3796
Avion Wealth
Texas
$128K +$72.3K +477 +115%
LFA
3797
Longview Financial Advisors
Alabama
$126K -$454K -2,996 -77%
MFT
3798
Moisand Fitzgerald Tamayo
Florida
$126K – – –
RTL
3799
Red Tortoise LLC
Georgia
$125K – – –
HAP
3800
Harbor Asset Planning
Massachusetts
$124K +$152 +1 +0.1%
150 151
152
153 154

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.