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Procter & Gamble
PG

3,984 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,662 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 224 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,662

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51% → 68.83% (+0.31%)

1% less funds holding

Funds holding: 4,022 → 3,984 (-38)

14% less funds holding in top 10

Funds holding in top 10: 84 → 72 (-12)

Holders
3,984
Holders Change
-38
Holders Change %
-0.94%
% of All Funds
49.03%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
224
Increased
1,696
Reduced
1,662
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M

Top Buyers

1
Charles Schwab
Charles Schwab
California
+$3.42B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.97B
3
Franklin Resources
Franklin Resources
California
+$595M
4
Fidelity Investments
Fidelity Investments
Massachusetts
+$512M
5
Capital World Investors
Capital World Investors
California
+$460M

Top Sellers

1
Assenagon Asset Management
Assenagon Asset Management
Luxembourg
-$518M
2
Corient Private Wealth
Corient Private Wealth
Florida
-$475M
3
GQG Partners
GQG Partners
Florida
-$475M
4
Renaissance Technologies
Renaissance Technologies
New York
-$428M
5
Capital International Investors
Capital International Investors
California
-$399M
Name Holding Trade Value Shares
Change 		Change in
Stake
MCM
3701
Mainstay Capital Management
Michigan
$207K -$2M -13,168 -90%
RG
3702
Renaissance Group
Kentucky
$207K -$165K -1,088 -43%
GWM
3703
Gilpin Wealth Management
Colorado
$207K – – –
HFW
3704
Horizon Family Wealth
Illinois
$207K -$303 -2 -0.1%
CWMGO
3705
Capstone Wealth Management Group (Oregon)
Oregon
$207K +$1.52K +10 +0.7%
WFA
3706
Websterrogers Financial Advisors
South Carolina
$207K – – –
MSCM
3707
McElhenny Sheffield Capital Management
Texas
$206K -$60.9K -402 -22%
RA
3708
Riverstone Advisors
Texas
$206K +$216K +1,427 New
GCA
3709
Gallagher Capital Advisors
Texas
$206K +$1.36K +9 +0.6%
1NWS
3710
1 North Wealth Services
Maryland
$205K – – –
VWM
3711
Vermillion Wealth Management
Minnesota
$205K +$19.6K +129 +10%
SFS
3712
Searcy Financial Services
Kansas
$205K +$758 +5 +0.4%
CFCS
3713
CDM Financial Counseling Services
Connecticut
$205K -$19.6K -129 -8%
GTWM
3714
Global Trust Wealth Management
Florida
$205K -$75.3K -497 -26%
FCM
3715
Firestone Capital Management
Florida
$205K +$215K +1,417 New
VPW
3716
Variant Private Wealth
Virginia
$205K -$29.7K -196 -12%
TFS
3717
Targeted Financial Services
Florida
$205K -$34.1K -225 -14%
MWM
3718
MBE Wealth Management
Wisconsin
$204K +$215K +1,416 New
AW
3719
Alaethes Wealth
Nevada
$204K +$214K +1,413 New
ACM
3720
Avalon Capital Management
California
$204K – – –
KNFPWM
3721
Keeler & Nadler Financial Planning & Wealth Management
Ohio
$204K +$455 +3 +0.2%
RFN
3722
Redwood Financial Network
Ohio
$203K -$3.64K -24 -2%
LFGO
3723
Legacy Financial Group (Oklahoma)
Oklahoma
$203K -$4.4K -29 -2%
PIM
3724
Progressive Investment Management
Oregon
$202K +$212K +1,401 New
MCM
3725
Mitchell Capital Management
Kansas
$202K -$83.4K -550 -28%
147 148
149
150 151

PG Hedge Fund Activity: Q1 2026 in Review

3,984 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,662 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,984 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.