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ProShares Online Retail ETF
ONLN

31 hedge funds and large institutions have $18.1M invested in ProShares Online Retail ETF in 2026 Q1 according to their latest regulatory filings, with 5 funds opening new positions, 4 increasing their positions, 18 reducing their positions, and 9 closing their positions.

New
Increased
Maintained
Reduced
Closed

7.25% less ownership

Funds ownership: 37.39% → 30.14% (-7.2%)

14% less funds holding

Funds holding: 36 → 31 (-5)

36% less capital invested

Capital invested by funds: $28.3M → $18.1M (-$10.2M)

44% less first-time investments, than exits

New positions opened: 5 | Existing positions closed: 9

78% less repeat investments, than reductions

Existing positions increased: 4 | Existing positions reduced: 18

Holders
31
Holders Change
-5
Holders Change %
-13.89%
% of All Funds
0.38%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
5
Increased
4
Reduced
18
Closed
9
Calls
$489K
Puts
–
Net Calls
+$489K
Net Calls Change
+$489K

Top Buyers

1
Goldman Sachs
Goldman Sachs
New York
+$332K
2
Jane Street
Jane Street
New York
+$231K
3
ASN
Advisory Services Network
Georgia
+$116K
4
SG Americas Securities
SG Americas Securities
New York
+$37.4K
5
WA
Waverly Advisors
Alabama
+$14.9K

Top Sellers

1
UBS Group
UBS Group
Switzerland
-$4.1M
2
HF
HRT Financial
New York
-$1.05M
3
Envestnet Asset Management
Envestnet Asset Management
Illinois
-$928K
4
Susquehanna International Group
Susquehanna International Group
Pennsylvania
-$407K
5
Morgan Stanley
Morgan Stanley
New York
-$287K
Name Holding Trade Value Shares
Change 		Change in
Stake
UBS Group
1
UBS Group
Switzerland
$3.89M -$4.1M -72,002 -50%
Bank of America
2
Bank of America
North Carolina
$3.83M -$148K -2,602 -3%
TYCC
3
Texas Yale Capital Corp
Florida
$2.46M – – –
LPL Financial
4
LPL Financial
California
$1.76M -$172K -3,022 -8%
Cetera Investment Advisers
5
Cetera Investment Advisers
Illinois
$847K -$192K -3,378 -17%
Morgan Stanley
6
Morgan Stanley
New York
$783K -$287K -5,043 -26%
Goldman Sachs
7
Goldman Sachs
New York
$707K +$332K +5,833 +78%
Raymond James Financial
8
Raymond James Financial
Florida
$622K -$3.75K -66 -0.6%
SG Americas Securities
9
SG Americas Securities
New York
$588K +$37.4K +657 +6%
Rockefeller Capital Management
10
Rockefeller Capital Management
New York
$490K -$163K -2,860 -24%
Wells Fargo
11
Wells Fargo
California
$469K -$149K -2,620 -23%
Susquehanna International Group
12
Susquehanna International Group
Pennsylvania
$306K -$407K -7,152 -55%
MFG
13
Merit Financial Group
Georgia
$306K -$13.5K -238 -4%
Cambridge Investment Research Advisors
14
Cambridge Investment Research Advisors
Iowa
$253K -$38.2K -671 -12%
Jane Street
15
Jane Street
New York
$216K +$231K +4,066 New
FFA
16
Farther Finance Advisors
California
$165K +$12.5K +220 +8%
ASN
17
Advisory Services Network
Georgia
$109K +$116K +2,045 New
Osaic Holdings
18
Osaic Holdings
Arizona
$105K -$4.15K -73 -4%
Fidelity Investments
19
Fidelity Investments
Massachusetts
$62.4K -$569 -10 -0.8%
TRCT
20
Tower Research Capital (TRC)
New York
$39.2K -$159K -2,798 -79%
JP Morgan Chase
21
JP Morgan Chase
New York
$36.9K -$20.2K -355 -33%
Royal Bank of Canada
22
Royal Bank of Canada
Ontario, Canada
$30K -$45.5K -800 -59%
WA
23
Waverly Advisors
Alabama
$13.9K +$14.9K +262 New
MM
24
Main Management
California
$11K -$40.8K -717 -78%
SPIA
25
Steward Partners Investment Advisory
New York
$8.3K -$12.8K -225 -59%
1
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ONLN Hedge Fund Activity: Q1 2026 in Review

31 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q1 2026, worth a combined $18.1M — down 36% from $28.3M a quarter earlier.

Sellers outnumbered buyers: 9 funds closed out of ONLN and 5 opened new positions — a net loss of 4 holders — while 18 trimmed existing stakes and 4 added.

The largest buyer was Goldman Sachs, adding an estimated $332K. The largest seller was UBS Group, cutting an estimated $4.1M.

  • 31 institutional investors held ProShares Online Retail ETF (ONLN) as of Q1 2026, down from 36 in Q4 2025.
  • Funds reported $18.1M of ProShares Online Retail ETF stock for Q1 2026, down 36% quarter-over-quarter.
  • 5 funds opened new ProShares Online Retail ETF positions in Q1 2026 and 9 closed out, a net change of -4 holders.
  • The largest ProShares Online Retail ETF buyer in Q1 2026 was Goldman Sachs, an estimated $332K added.
  • The largest ProShares Online Retail ETF seller in Q1 2026 was UBS Group, an estimated $4.1M sold.

Based on aggregated 13F filings for Q1 2026.