ProShares Online Retail ETF
ONLN
37 hedge funds and large institutions have $28.7M invested in ProShares Online Retail ETF in 2025 Q3 according to their latest regulatory filings, with 8 funds opening new positions, 2 increasing their positions, 12 reducing their positions, and 5 closing their positions.
60% more first-time investments, than exits
New positions opened: 8 | Existing positions closed: 5
9% more funds holding
Funds holding: 34 → 37 (+3)
2.66% less ownership
Funds ownership: 38.19% → 35.53% (-2.7%)
6% less capital invested
Capital invested by funds: $30.7M → $28.7M (-$1.97M)
83% less repeat investments, than reductions
Existing positions increased: 2 | Existing positions reduced: 12
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Cambridge Investment Research Advisors
Fairfield,
Iowa
|
+$935K |
| 2 |
Rockefeller Capital Management
New York
|
+$515K |
| 3 |
EE
EWG Elevate
Roseville,
California
|
+$451K |
| 4 |
GM
GeoWealth Management
Chicago,
Illinois
|
+$409K |
| 5 |
Goldman Sachs
New York
|
+$239K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
-$7.42M |
| 2 |
Two Sigma Investments
New York
|
-$817K |
| 3 |
Bank of America
Charlotte,
North Carolina
|
-$559K |
| 4 |
TRCT
Tower Research Capital (TRC)
New York
|
-$386K |
| 5 |
Citadel Advisors
Miami,
Florida
|
-$273K |
ONLN Hedge Fund Activity: Q3 2025 in Review
37 of the 7,621 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q3 2025, worth a combined $28.7M — down 6.4% from $30.7M a quarter earlier.
Buyers outnumbered sellers: 8 funds opened new ONLN positions and 5 closed out — a net gain of 3 holders — while 2 added to existing stakes and 12 trimmed.
The largest buyer was Cambridge Investment Research Advisors, adding an estimated $935K. The largest seller was Susquehanna International Group, cutting an estimated $7.42M.
- 37 institutional investors held ProShares Online Retail ETF (ONLN) as of Q3 2025, up from 34 in Q2 2025.
- Funds reported $28.7M of ProShares Online Retail ETF stock for Q3 2025, down 6.4% quarter-over-quarter.
- 8 funds opened new ProShares Online Retail ETF positions in Q3 2025 and 5 closed out, a net change of +3 holders.
- The largest ProShares Online Retail ETF buyer in Q3 2025 was Cambridge Investment Research Advisors, an estimated $935K added.
- The largest ProShares Online Retail ETF seller in Q3 2025 was Susquehanna International Group, an estimated $7.42M sold.
Based on aggregated 13F filings for Q3 2025.