ONLN icon

ProShares Online Retail ETF

53.83 USD
-0.63
1.16%
At close Jul 30, 4:00 PM EDT
After hours
54.96
+1.13
2.10%
1 day
-1.16%
5 days
-3.51%
1 month
6.09%
3 months
27.68%
6 months
6.78%
Year to date
19.30%
1 year
31.94%
5 years
-10.76%
10 years
33.94%
0
Funds holding %
of 7,323 funds
Analysts bullish %

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

1.46% more ownership

Funds ownership: 35.67% [Q4 2024] → 37.13% (+1.46%) [Q1 2025]

8% less funds holding

Funds holding: 38 [Q4 2024] → 35 (-3) [Q1 2025]

8% less capital invested

Capital invested by funds: $27.3M [Q4 2024] → $25.1M (-$2.21M) [Q1 2025]

38% less first-time investments, than exits

New positions opened: 5 | Existing positions closed: 8

64% less repeat investments, than reductions

Existing positions increased: 5 | Existing positions reduced: 14

Research analyst outlook

We haven’t received any recent analyst ratings for ONLN.

Financial journalist opinion

Positive
ETF Trends
1 week ago
Weekly Economic Snapshot: Consumer Spending Rebounds Despite Rising Inflation
Last week's economic data presented a picture of consumer resilience emerging alongside the continued challenge of rising inflation. While consumer spending staged a significant rebound in June, inflation heated up for a second straight month.
Weekly Economic Snapshot: Consumer Spending Rebounds Despite Rising Inflation
Positive
ETF Trends
1 week ago
Retail Sales Up 0.6% in June, Better Than Expected
The Census Bureau's Advance Retail Sales Report for June showed consumer spending was higher than expected last month, with headline sales rising 0.6%. This marks the first monthly increase since March and was better than the expected 0.1% rise.
Retail Sales Up 0.6% in June, Better Than Expected
Negative
ETF Trends
1 month ago
Weekly Economic Snapshot: Spending Slowdown & Industrial Dip
Last week's economic data painted a picture of broad cooling across several sectors, with consumers pulling back significantly on spending. Retail sales saw their largest decline in over two years in May, as consumers scaled back purchases following earlier front-loading.
Weekly Economic Snapshot: Spending Slowdown & Industrial Dip
Positive
Zacks Investment Research
1 month ago
4 ETF Areas to Win Amid Slowing Retail Sales in May
Retail sales dropped 0.9% in May, but select sectors like online, apparel, and furniture retail defied the downturn with gains. ETFs like ONLN, RTH, XRT and IEDI should benefit.
4 ETF Areas to Win Amid Slowing Retail Sales in May
Negative
Forbes
1 month ago
Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious
Retail spending increased at an unusually high rate earlier this year, as economists predicted consumers would try to get ahead of President Donald Trump's planned tariffs on foreign auto manufacturers. Spending on cars and auto parts in March increased by a staggering 8.9%, according to the Census Bureau's most recent data.
Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious
Negative
ETF Trends
1 month ago
Retail Sales Sink 0.9% in May, Worse Than Expected
The Census Bureau's Advance Retail Sales Report for May showed consumer spending pulled back significantly last month, with headline sales sinking 0.9%. This marks the second straight monthly decline and the largest in over two years.
Retail Sales Sink 0.9% in May, Worse Than Expected
Neutral
ETF Trends
2 months ago
Weekly Economic Snapshot: Inflation Relief Meets Consumer Woes
Last week's economic data presented a mixed bag, arriving against a backdrop of an S&P 500 that trended upwards for the entire week, buoyed by positive developments in trade talks.
Weekly Economic Snapshot: Inflation Relief Meets Consumer Woes
Positive
ETF Trends
2 months ago
Retail Sales Inch Up 0.1% in April, Higher Than Expected
The Census Bureau's Advance Retail Sales Report for April showed consumer spending inched up last month, with head sales rising 0.1%. This comes on the heels of March's 1.7% surge in spending and was higher than the 0.0% forecast.
Retail Sales Inch Up 0.1% in April, Higher Than Expected
Negative
ETF Trends
3 months ago
Weekly Economic Snapshot: Pre-Tariff Spending Spike Amid Fed Warning
Last week's economic narrative was dominated by a surge in retail sales as consumers seemingly bought ahead of tariffs while a volatile stock market experienced a sharp mid-week sell-off following a Federal Reserve warning on tariff uncertainty. While March saw a significant jump in consumer spending, this pre-tariff strength is unlikely to be sustained.
Weekly Economic Snapshot: Pre-Tariff Spending Spike Amid Fed Warning
Neutral
PYMNTS
3 months ago
Online Sales Muted as Consumers Rush to Buy Cars and TVs Ahead of Tariffs
As earnings season kicked off last week, JPMorgan's CFO Jeremy Barnum said on the conference call with analysts that consumers had been front-loading their spending ahead of anticipated price increases from tariffs.
Online Sales Muted as Consumers Rush to Buy Cars and TVs Ahead of Tariffs
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