ProShares Online Retail ETF

ONLN

Market cap $63.7M

The consumer is still spending, but with a higher level of caution. Inflation remains a persistent pressure point, particularly for lower- and middle-income households.

American consumers are rerouting their spending rather than pulling back. With University of Michigan sentiment at 48.2, the savings rate down to 3.6% from 5.1% in early 2025, and energy prices up 14.4% year-over-year, households are making rational adjustments: buying private label at Costco, hunting TJX racks for branded apparel, fixing the old Hyundai instead of financing a new one, and listing the kids' outgrown clothes on eBay.

The most revealing number in the latest spate of retail data may not be how much consumers in the United States spent. It may be that 16.9% of all retail sales now happen online.

The U.S. economic landscape in April was defined by a significant rebound in inflation across both consumer and wholesale sectors, complicating the path for future monetary policy. While retail sales figures indicated continued consumer activity, the data suggests much of this growth was driven by rising fuel prices rather than increased volume.

For an inflation-adjusted perspective on retail sales, take a look at our Real Retail Sales commentary. Here is the introduction from today's report: Advance Estimates of U.S. Retail and Food Services Advance estimates of U.S.

AMZN beats on Q1 revenues with strong AWS and chip growth, but rising AI capex concerns linger. Investors are likely to eye ETF routes for diversified exposure.

Last week's economic data was defined by conflicting signals from the consumer. While retail figures suggest resilience, sentiment levels have plummeted to record lows.

The Advance Retail Sales Report from the Census Bureau showed consumer spending was more robust than expected in March. Headline sales jumped 1.7%, a sharp acceleration from February's 0.7% rise and above the projected 1.4% growth.

Exactly 10 years ago, the Amplify Online Retail ETF (IBUY) debuted, marking a decade since its inception gave investors concentrated exposure to digital commerce. In 2016, IBUY established the notion that retail was becoming more of a technology story.

The Advance Retail Sales Report from the Census Bureau showed consumer spending was more robust than expected in February. Headline sales rose 0.6%, a step up from January's 0.1% decline and better than the projected 0.5% growth.