ProShares Online Retail ETF
ONLN
36 hedge funds and large institutions have $28.3M invested in ProShares Online Retail ETF in 2025 Q4 according to their latest regulatory filings, with 6 funds opening new positions, 12 increasing their positions, 10 reducing their positions, and 6 closing their positions.
20% more repeat investments, than reductions
Existing positions increased: 12 | Existing positions reduced: 10
1.85% more ownership
Funds ownership: 35.53% → 37.39% (+1.9%)
0% more first-time investments, than exits
New positions opened: 6 | Existing positions closed: 6
1% less capital invested
Capital invested by funds: $28.7M → $28.3M (-$363K)
3% less funds holding
Funds holding: 37 → 36 (-1)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
HF
HRT Financial
New York
|
+$1.05M |
| 2 |
LPL Financial
San Diego,
California
|
+$561K |
| 3 |
Citadel Advisors
Miami,
Florida
|
+$296K |
| 4 |
Ameriprise
Minneapolis,
Minnesota
|
+$204K |
| 5 |
UBS Group
Zurich,
Switzerland
|
+$201K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Cambridge Investment Research Advisors
Fairfield,
Iowa
|
-$972K |
| 2 |
Bank of America
Charlotte,
North Carolina
|
-$718K |
| 3 |
GM
GeoWealth Management
Chicago,
Illinois
|
-$441K |
| 4 |
Cetera Investment Advisers
Schaumburg,
Illinois
|
-$124K |
| 5 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
-$112K |
ONLN Hedge Fund Activity: Q4 2025 in Review
36 of the 8,223 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q4 2025, worth a combined $28.3M — down 1.3% from $28.7M a quarter earlier.
Fund positioning in ONLN was balanced in Q4 2025: 6 funds opened new positions, 6 closed out, 12 added to existing stakes and 10 trimmed.
The largest buyer was HRT Financial, opening a new position worth an estimated $1.05M. The largest seller was Cambridge Investment Research Advisors, cutting an estimated $972K.
- 36 institutional investors held ProShares Online Retail ETF (ONLN) as of Q4 2025, down from 37 in Q3 2025.
- Funds reported $28.3M of ProShares Online Retail ETF stock for Q4 2025, down 1.3% quarter-over-quarter.
- 6 funds opened new ProShares Online Retail ETF positions in Q4 2025 and 6 closed out, a net change of 0 holders.
- The largest ProShares Online Retail ETF buyer in Q4 2025 was HRT Financial, an estimated $1.05M added.
- The largest ProShares Online Retail ETF seller in Q4 2025 was Cambridge Investment Research Advisors, an estimated $972K sold.
Based on aggregated 13F filings for Q4 2025.