ProShares Online Retail ETF
ONLN
35 hedge funds and large institutions have $25.1M invested in ProShares Online Retail ETF in 2025 Q1 according to their latest regulatory filings, with 5 funds opening new positions, 5 increasing their positions, 14 reducing their positions, and 8 closing their positions.
1.46% more ownership
Funds ownership: 35.67% → 37.13% (+1.5%)
8% less funds holding
Funds holding: 38 → 35 (-3)
8% less capital invested
Capital invested by funds: $27.3M → $25.1M (-$2.21M)
38% less first-time investments, than exits
New positions opened: 5 | Existing positions closed: 8
64% less repeat investments, than reductions
Existing positions increased: 5 | Existing positions reduced: 14
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
+$3.8M |
| 2 |
Morgan Stanley
New York
|
+$1.07M |
| 3 |
Wealth Enhancement Advisory Services
Plymouth,
Minnesota
|
+$714K |
| 4 |
LPL Financial
San Diego,
California
|
+$284K |
| 5 |
KAS
Kestra Advisory Services
Austin,
Texas
|
+$195K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Goldman Sachs
New York
|
-$3.96M |
| 2 |
Bank of America
Charlotte,
North Carolina
|
-$1.06M |
| 3 |
Two Sigma Investments
New York
|
-$925K |
| 4 |
SG Americas Securities
New York
|
-$526K |
| 5 |
TRCT
Tower Research Capital (TRC)
New York
|
-$493K |
ONLN Hedge Fund Activity: Q1 2025 in Review
35 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q1 2025, worth a combined $25.1M — down 8.1% from $27.3M a quarter earlier.
Sellers outnumbered buyers: 8 funds closed out of ONLN and 5 opened new positions — a net loss of 3 holders — while 14 trimmed existing stakes and 5 added.
The largest buyer was Susquehanna International Group, opening a new position worth an estimated $3.8M. The largest seller was Goldman Sachs, cutting an estimated $3.96M.
- 35 institutional investors held ProShares Online Retail ETF (ONLN) as of Q1 2025, down from 38 in Q4 2024.
- Funds reported $25.1M of ProShares Online Retail ETF stock for Q1 2025, down 8.1% quarter-over-quarter.
- 5 funds opened new ProShares Online Retail ETF positions in Q1 2025 and 8 closed out, a net change of -3 holders.
- The largest ProShares Online Retail ETF buyer in Q1 2025 was Susquehanna International Group, an estimated $3.8M added.
- The largest ProShares Online Retail ETF seller in Q1 2025 was Goldman Sachs, an estimated $3.96M sold.
Based on aggregated 13F filings for Q1 2025.