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ProShares Online Retail ETF

93 hedge funds and large institutions have $816M invested in ProShares Online Retail ETF in 2021 Q1 according to their latest regulatory filings, with 26 funds opening new positions, 39 increasing their positions, 21 reducing their positions, and 13 closing their positions.

New
Increased
Maintained
Reduced
Closed

100% more first-time investments, than exits

New positions opened: 26 | Existing positions closed: 13

86% more repeat investments, than reductions

Existing positions increased: 39 | Existing positions reduced: 21

50% more funds holding in top 10

Funds holding in top 10: 23 (+1)

41% more capital invested

Capital invested by funds: $577M → $816M (+$239M)

16% more funds holding

Funds holding: 8093 (+13)

5.75% more ownership

Funds ownership: 64.23%69.98% (+5.7%)

Holders
93
Holders Change
+13
Holders Change %
+16.25%
% of All Funds
1.63%
Holding in Top 10
3
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+50%
% of All Funds
0.05%
New
26
Increased
39
Reduced
21
Closed
13
Calls
$772K
Puts
Net Calls
+$772K
Net Calls Change
+$378K
Name Holding Trade Value Shares
Change
Change in
Stake
MCC
51
Money Concepts Capital
Florida
$270K +$88.6K +1,066 +45%
IFG
52
Independent Financial Group
California
$270K +$61.9K +745 +28%
CAL
53
Capital Analysts LLC
Pennsylvania
$259K -$41.5K -500 -13%
IAIM
54
International Assets Investment Management
Florida
$245K +$174K +2,090 +110%
SPC
55
Sigma Planning Corp
Michigan
$238K +$19.5K +235 +8%
PNC Financial Services Group
56
PNC Financial Services Group
Pennsylvania
$226K +$52.1K +627 +28%
FFN
57
Focus Financial Network
Minnesota
$225K +$238K +2,870 New
BWM
58
BCS Wealth Management
Tennessee
$218K
Creative Planning
59
Creative Planning
Kansas
$214K -$3.32K -40 -1%
GWM
60
Geneos Wealth Management
Colorado
$212K
BJL
61
Brighton Jones LLC
Washington
$209K +$2.08K +25 +0.9%
LWA
62
Lenox Wealth Advisors
New York
$101K +$107K +1,285 New
PWA
63
Phoenix Wealth Advisors
North Carolina
$99K +$14.5K +175 +16%
Northwestern Mutual Wealth Management
64
Northwestern Mutual Wealth Management
Wisconsin
$77K -$166 -2 -0.2%
PFGIA
65
Patriot Financial Group Insurance Agency
Massachusetts
$70K +$74.3K +894 New
IA
66
IFP Advisors
Florida
$43K +$42.3K +509 +1,212%
Bessemer Group
67
Bessemer Group
New Jersey
$41K +$16.5K +199 +61%
JCM
68
Jacobi Capital Management
Pennsylvania
$40K +$20.8K +250 +96%
SPIA
69
Steward Partners Investment Advisory
New York
$35.2K +$14.9K +179 +66%
Citigroup
70
Citigroup
New York
$35K +$36.8K +443 New
BBPWM
71
Blue Bell Private Wealth Management
Pennsylvania
$22K +$83 +1 +0.4%
NFSG
72
Newbridge Financial Services Group
Florida
$20K
CWP
73
Concord Wealth Partners
Virginia
$20K +$19K +229 +1,041%
BFEC
74
Benjamin F. Edwards & Company
Missouri
$20K +$20.8K +250 New
TFS
75
TrustCore Financial Services
Tennessee
$16K +$12.5K +150 +273%

ONLN Hedge Fund Activity: Q1 2021 in Review

93 of the 5,695 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q1 2021, worth a combined $816M — up 41% from $577M a quarter earlier.

Buyers outnumbered sellers: 26 funds opened new ONLN positions and 13 closed out — a net gain of 13 holders — while 39 added to existing stakes and 21 trimmed.

The largest buyer was Bank of America, adding an estimated $221M. The largest seller was Raymond James Financial Services Advisors, cutting an estimated $15.5M.

  • 93 institutional investors held ProShares Online Retail ETF (ONLN) as of Q1 2021, up from 80 in Q4 2020.
  • Funds reported $816M of ProShares Online Retail ETF stock for Q1 2021, up 41% quarter-over-quarter.
  • 26 funds opened new ProShares Online Retail ETF positions in Q1 2021 and 13 closed out, a net change of +13 holders.
  • The largest ProShares Online Retail ETF buyer in Q1 2021 was Bank of America, an estimated $221M added.
  • The largest ProShares Online Retail ETF seller in Q1 2021 was Raymond James Financial Services Advisors, an estimated $15.5M sold.

Based on aggregated 13F filings for Q1 2021.