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ProShares Online Retail ETF
ONLN

36 hedge funds and large institutions have $28.3M invested in ProShares Online Retail ETF in 2025 Q4 according to their latest regulatory filings, with 6 funds opening new positions, 12 increasing their positions, 10 reducing their positions, and 6 closing their positions.

New
Increased
Maintained
Reduced
Closed

20% more repeat investments, than reductions

Existing positions increased: 12 | Existing positions reduced: 10

1.85% more ownership

Funds ownership: 35.53% → 37.39% (+1.9%)

0% more first-time investments, than exits

New positions opened: 6 | Existing positions closed: 6

1% less capital invested

Capital invested by funds: $28.7M → $28.3M (-$363K)

3% less funds holding

Funds holding: 37 → 36 (-1)

Holders
36
Holders Change
-1
Holders Change %
-2.7%
% of All Funds
0.44%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
6
Increased
12
Reduced
10
Closed
6
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
HF
HRT Financial
New York
+$1.05M
2
LPL Financial
LPL Financial
California
+$561K
3
Citadel Advisors
Citadel Advisors
Florida
+$296K
4
Ameriprise
Ameriprise
Minnesota
+$204K
5
UBS Group
UBS Group
Switzerland
+$201K

Top Sellers

Rank Fund Capital Flow
1
Cambridge Investment Research Advisors
Cambridge Investment Research Advisors
Iowa
-$972K
2
Bank of America
Bank of America
North Carolina
-$718K
3
GM
GeoWealth Management
Illinois
-$441K
4
Cetera Investment Advisers
Cetera Investment Advisers
Illinois
-$124K
5
Susquehanna International Group
Susquehanna International Group
Pennsylvania
-$112K
Name Holding Trade Value Shares
Change 		Change in
Stake
MM
26
Main Management
California
$54K -$4.47K -75 -8%
SAG
27
SageView Advisory Group
California
$29.6K +$29.8K +500 New
SPIA
28
Steward Partners Investment Advisory
New York
$22.6K +$13.4K +225 +144%
IIM
29
IFC & Insurance Marketing
California
$15K +$14.9K +250 New
PNC Financial Services Group
30
PNC Financial Services Group
Pennsylvania
$2.73K – – –
CWP
31
Concord Wealth Partners
Virginia
$2.55K – – –
KFI
32
Key Financial Inc
Pennsylvania
$2.43K – – –
HBW
33
Hazlett, Burt & Watson
West Virginia
$2K – – –
VNA
34
Valley National Advisers
Pennsylvania
$1K – – –
Qube Research & Technologies (QRT)
35
Qube Research & Technologies (QRT)
United Kingdom
$652 -$5.96K -100 -90%
Citigroup
36
Citigroup
New York
$59 – – –
GM
37
GeoWealth Management
Illinois
– -$441K -7,260 Closed
AP
38
Advisors Preferred
Maryland
– -$71.2K -1,170 Closed
ASN
39
Advisory Services Network
Georgia
– -$24.4K -401 Closed
AAS
40
Ameritas Advisory Services
Nebraska
– -$12.6K -208 Closed
AF
41
Allworth Financial
California
– -$1.03K -17 Closed
FDCDDQ
42
Federation des caisses Desjardins du Quebec
Quebec, Canada
– -$608 -10 Closed
1
2

ONLN Hedge Fund Activity: Q4 2025 in Review

36 of the 8,223 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q4 2025, worth a combined $28.3M — down 1.3% from $28.7M a quarter earlier.

Fund positioning in ONLN was balanced in Q4 2025: 6 funds opened new positions, 6 closed out, 12 added to existing stakes and 10 trimmed.

The largest buyer was HRT Financial, opening a new position worth an estimated $1.05M. The largest seller was Cambridge Investment Research Advisors, cutting an estimated $972K.

  • 36 institutional investors held ProShares Online Retail ETF (ONLN) as of Q4 2025, down from 37 in Q3 2025.
  • Funds reported $28.3M of ProShares Online Retail ETF stock for Q4 2025, down 1.3% quarter-over-quarter.
  • 6 funds opened new ProShares Online Retail ETF positions in Q4 2025 and 6 closed out, a net change of 0 holders.
  • The largest ProShares Online Retail ETF buyer in Q4 2025 was HRT Financial, an estimated $1.05M added.
  • The largest ProShares Online Retail ETF seller in Q4 2025 was Cambridge Investment Research Advisors, an estimated $972K sold.

Based on aggregated 13F filings for Q4 2025.