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ProShares Online Retail ETF
ONLN

37 hedge funds and large institutions have $28.7M invested in ProShares Online Retail ETF in 2025 Q3 according to their latest regulatory filings, with 8 funds opening new positions, 2 increasing their positions, 12 reducing their positions, and 5 closing their positions.

New
Increased
Maintained
Reduced
Closed

60% more first-time investments, than exits

New positions opened: 8 | Existing positions closed: 5

9% more funds holding

Funds holding: 34 → 37 (+3)

2.66% less ownership

Funds ownership: 38.19% → 35.53% (-2.7%)

6% less capital invested

Capital invested by funds: $30.7M → $28.7M (-$1.97M)

83% less repeat investments, than reductions

Existing positions increased: 2 | Existing positions reduced: 12

Holders
37
Holders Change
+3
Holders Change %
+8.82%
% of All Funds
0.49%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
8
Increased
2
Reduced
12
Closed
5
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
Cambridge Investment Research Advisors
Cambridge Investment Research Advisors
Iowa
+$935K
2
Rockefeller Capital Management
Rockefeller Capital Management
New York
+$515K
3
EE
EWG Elevate
California
+$451K
4
GM
GeoWealth Management
Illinois
+$409K
5
Goldman Sachs
Goldman Sachs
New York
+$239K

Top Sellers

Rank Fund Capital Flow
1
Susquehanna International Group
Susquehanna International Group
Pennsylvania
-$7.42M
2
Two Sigma Investments
Two Sigma Investments
New York
-$817K
3
Bank of America
Bank of America
North Carolina
-$559K
4
TRCT
Tower Research Capital (TRC)
New York
-$386K
5
Citadel Advisors
Citadel Advisors
Florida
-$273K
Name Holding Trade Value Shares
Change 		Change in
Stake
AAS
26
Ameritas Advisory Services
Nebraska
$12.6K – – –
Fidelity Investments
27
Fidelity Investments
Massachusetts
$9.59K – – –
SPIA
28
Steward Partners Investment Advisory
New York
$9.48K – – –
Qube Research & Technologies (QRT)
29
Qube Research & Technologies (QRT)
United Kingdom
$6.74K – – –
PNC Financial Services Group
30
PNC Financial Services Group
Pennsylvania
$2.79K – – –
CWP
31
Concord Wealth Partners
Virginia
$2.61K – – –
KFI
32
Key Financial Inc
Pennsylvania
$2.5K – – –
HBW
33
Hazlett, Burt & Watson
West Virginia
$2K – – –
AF
34
Allworth Financial
California
$1.03K – – –
VNA
35
Valley National Advisers
Pennsylvania
$1K – – –
FDCDDQ
36
Federation des caisses Desjardins du Quebec
Quebec, Canada
$608 – – –
Citigroup
37
Citigroup
New York
$61 +$56 +1 New
Two Sigma Investments
38
Two Sigma Investments
New York
– -$817K -16,100 Closed
Citadel Advisors
39
Citadel Advisors
Florida
– -$273K -5,380 Closed
KAS
40
Kestra Advisory Services
Texas
– -$219K -3,105 Closed
TSMHT
41
Thurston Springer Miller Herd & Titak
Indiana
– -$1.63K -32 Closed
Northwestern Mutual Wealth Management
42
Northwestern Mutual Wealth Management
Wisconsin
– -$1.12K -22 Closed
1
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ONLN Hedge Fund Activity: Q3 2025 in Review

37 of the 7,621 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q3 2025, worth a combined $28.7M — down 6.4% from $30.7M a quarter earlier.

Buyers outnumbered sellers: 8 funds opened new ONLN positions and 5 closed out — a net gain of 3 holders — while 2 added to existing stakes and 12 trimmed.

The largest buyer was Cambridge Investment Research Advisors, adding an estimated $935K. The largest seller was Susquehanna International Group, cutting an estimated $7.42M.

  • 37 institutional investors held ProShares Online Retail ETF (ONLN) as of Q3 2025, up from 34 in Q2 2025.
  • Funds reported $28.7M of ProShares Online Retail ETF stock for Q3 2025, down 6.4% quarter-over-quarter.
  • 8 funds opened new ProShares Online Retail ETF positions in Q3 2025 and 5 closed out, a net change of +3 holders.
  • The largest ProShares Online Retail ETF buyer in Q3 2025 was Cambridge Investment Research Advisors, an estimated $935K added.
  • The largest ProShares Online Retail ETF seller in Q3 2025 was Susquehanna International Group, an estimated $7.42M sold.

Based on aggregated 13F filings for Q3 2025.