ProShares Online Retail ETF
ONLN
34 hedge funds and large institutions have $30.7M invested in ProShares Online Retail ETF in 2025 Q2 according to their latest regulatory filings, with 3 funds opening new positions, 9 increasing their positions, 9 reducing their positions, and 4 closing their positions.
22% more capital invested
Capital invested by funds: $25.1M → $30.7M (+$5.63M)
1.06% more ownership
Funds ownership: 37.13% → 38.19% (+1.1%)
0% more repeat investments, than reductions
Existing positions increased: 9 | Existing positions reduced: 9
3% less funds holding
Funds holding: 35 → 34 (-1)
25% less first-time investments, than exits
New positions opened: 3 | Existing positions closed: 4
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Susquehanna International Group
Bala Cynwyd,
Pennsylvania
|
+$2.98M |
| 2 |
Two Sigma Investments
New York
|
+$734K |
| 3 |
TRCT
Tower Research Capital (TRC)
New York
|
+$422K |
| 4 |
Envestnet Asset Management
Chicago,
Illinois
|
+$101K |
| 5 |
Wells Fargo
San Francisco,
California
|
+$67.7K |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Morgan Stanley
New York
|
-$876K |
| 2 |
Wealth Enhancement Advisory Services
Plymouth,
Minnesota
|
-$661K |
| 3 |
Goldman Sachs
New York
|
-$550K |
| 4 |
SG Americas Securities
New York
|
-$431K |
| 5 |
UBS Group
Zurich,
Switzerland
|
-$177K |
| Name | Holding | Trade Value |
Shares Change |
Change in Stake |
|
|---|---|---|---|---|---|
26
PNC Financial Services Group
Pittsburgh,
Pennsylvania
| $2.33K | – | – | – |
|
|
CWP
27
Concord Wealth Partners
Abingdon,
Virginia
| $2.18K | – | – | – |
|
|
KFI
28
Key Financial Inc
West Chester,
Pennsylvania
| $2.08K | – | – | – |
|
|
HBW
29
Hazlett, Burt & Watson
Wheeling,
West Virginia
| $2K | – | – | – |
|
|
TSMHT
30
Thurston Springer Miller Herd & Titak
Indianapolis,
Indiana
| $1.63K | – | – | – |
|
31
Northwestern Mutual Wealth Management
Milwaukee,
Wisconsin
| $1.12K | +$729 | +16 | +267% |
|
|
VNA
32
Valley National Advisers
Bethlehem,
Pennsylvania
| $1K | – | – | – |
|
|
AF
33
Allworth Financial
Folsom,
California
| $863 | – | – | – |
|
|
FDCDDQ
34
Federation des caisses Desjardins du Quebec
Levis,
Quebec, Canada
| $507 | – | – | – |
|
|
35
Wealth Enhancement Advisory Services
Plymouth,
Minnesota
| – | -$661K | -15,239 | Closed |
|
|
36
Goldman Sachs
New York
| – | -$550K | -12,670 | Closed |
|
|
RFA
37
Reyes Financial Architecture
San Diego,
California
| – | -$1.82K | -42 | Closed |
|
|
S
38
SignatureFD
Atlanta,
Georgia
| – | -$304 | -7 | Closed |
|
ONLN Hedge Fund Activity: Q2 2025 in Review
34 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q2 2025, worth a combined $30.7M — up 22% from $25.1M a quarter earlier.
Sellers outnumbered buyers: 4 funds closed out of ONLN and 3 opened new positions — a net loss of 1 holder — while 9 trimmed existing stakes and 9 added.
The largest buyer was Susquehanna International Group, adding an estimated $2.98M. The largest seller was Morgan Stanley, cutting an estimated $876K.
- 34 institutional investors held ProShares Online Retail ETF (ONLN) as of Q2 2025, down from 35 in Q1 2025.
- Funds reported $30.7M of ProShares Online Retail ETF stock for Q2 2025, up 22% quarter-over-quarter.
- 3 funds opened new ProShares Online Retail ETF positions in Q2 2025 and 4 closed out, a net change of -1 holder.
- The largest ProShares Online Retail ETF buyer in Q2 2025 was Susquehanna International Group, an estimated $2.98M added.
- The largest ProShares Online Retail ETF seller in Q2 2025 was Morgan Stanley, an estimated $876K sold.
Based on aggregated 13F filings for Q2 2025.