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ProShares Online Retail ETF
ONLN

35 hedge funds and large institutions have $25.1M invested in ProShares Online Retail ETF in 2025 Q1 according to their latest regulatory filings, with 5 funds opening new positions, 5 increasing their positions, 14 reducing their positions, and 8 closing their positions.

New
Increased
Maintained
Reduced
Closed

1.46% more ownership

Funds ownership: 35.67% → 37.13% (+1.5%)

8% less funds holding

Funds holding: 38 → 35 (-3)

8% less capital invested

Capital invested by funds: $27.3M → $25.1M (-$2.21M)

38% less first-time investments, than exits

New positions opened: 5 | Existing positions closed: 8

64% less repeat investments, than reductions

Existing positions increased: 5 | Existing positions reduced: 14

Holders
35
Holders Change
-3
Holders Change %
-7.89%
% of All Funds
0.47%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
5
Increased
5
Reduced
14
Closed
8
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
Susquehanna International Group
Susquehanna International Group
Pennsylvania
+$3.8M
2
Morgan Stanley
Morgan Stanley
New York
+$1.07M
3
Wealth Enhancement Advisory Services
Wealth Enhancement Advisory Services
Minnesota
+$714K
4
LPL Financial
LPL Financial
California
+$284K
5
KAS
Kestra Advisory Services
Texas
+$195K

Top Sellers

Rank Fund Capital Flow
1
Goldman Sachs
Goldman Sachs
New York
-$3.96M
2
Bank of America
Bank of America
North Carolina
-$1.06M
3
Two Sigma Investments
Two Sigma Investments
New York
-$925K
4
SG Americas Securities
SG Americas Securities
New York
-$526K
5
TRCT
Tower Research Capital (TRC)
New York
-$493K
Name Holding Trade Value Shares
Change 		Change in
Stake
PNC Financial Services Group
26
PNC Financial Services Group
Pennsylvania
$2K -$1.31K -28 -38%
CWP
27
Concord Wealth Partners
Virginia
$1.86K – – –
RFA
28
Reyes Financial Architecture
California
$1.82K – – –
KFI
29
Key Financial Inc
Pennsylvania
$1.78K – – –
TSMHT
30
Thurston Springer Miller Herd & Titak
Indiana
$1.39K +$1.5K +32 New
VNA
31
Valley National Advisers
Pennsylvania
$1K – – –
AF
32
Allworth Financial
California
$712 – – –
FDCDDQ
33
Federation des caisses Desjardins du Quebec
Quebec, Canada
$434 – – –
S
34
SignatureFD
Georgia
$304 – – –
Northwestern Mutual Wealth Management
35
Northwestern Mutual Wealth Management
Wisconsin
$260 +$281 +6 New
Two Sigma Investments
36
Two Sigma Investments
New York
– -$925K -20,700 Closed
OMC
37
Old Mission Capital
Illinois
– -$340K -7,605 Closed
AP
38
Advisors Preferred
Maryland
– -$119K -2,629 Closed
Citigroup
39
Citigroup
New York
– -$13.4K -300 Closed
National Bank of Canada
40
National Bank of Canada
Quebec, Canada
– -$8.67K -194 Closed
NWWA
41
New Wave Wealth Advisors
Arkansas
– -$2.41K -54 Closed
TWC
42
TD Waterhouse Canada
Ontario, Canada
– -$537 -12 Closed
CA
43
Continuum Advisory
Idaho
– -$179 -4 Closed
1
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ONLN Hedge Fund Activity: Q1 2025 in Review

35 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q1 2025, worth a combined $25.1M — down 8.1% from $27.3M a quarter earlier.

Sellers outnumbered buyers: 8 funds closed out of ONLN and 5 opened new positions — a net loss of 3 holders — while 14 trimmed existing stakes and 5 added.

The largest buyer was Susquehanna International Group, opening a new position worth an estimated $3.8M. The largest seller was Goldman Sachs, cutting an estimated $3.96M.

  • 35 institutional investors held ProShares Online Retail ETF (ONLN) as of Q1 2025, down from 38 in Q4 2024.
  • Funds reported $25.1M of ProShares Online Retail ETF stock for Q1 2025, down 8.1% quarter-over-quarter.
  • 5 funds opened new ProShares Online Retail ETF positions in Q1 2025 and 8 closed out, a net change of -3 holders.
  • The largest ProShares Online Retail ETF buyer in Q1 2025 was Susquehanna International Group, an estimated $3.8M added.
  • The largest ProShares Online Retail ETF seller in Q1 2025 was Goldman Sachs, an estimated $3.96M sold.

Based on aggregated 13F filings for Q1 2025.