We are live on ! Find out more
ONLN icon

ProShares Online Retail ETF
ONLN

42 hedge funds and large institutions have $36.5M invested in ProShares Online Retail ETF in 2024 Q1 according to their latest regulatory filings, with 6 funds opening new positions, 9 increasing their positions, 12 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

1% more capital invested

Capital invested by funds: $36.2M → $36.5M (+$343K)

0.52% more ownership

Funds ownership: 36.07% → 36.59% (+0.52%)

9% less funds holding

Funds holding: 46 → 42 (-4)

25% less repeat investments, than reductions

Existing positions increased: 9 | Existing positions reduced: 12

40% less first-time investments, than exits

New positions opened: 6 | Existing positions closed: 10

Holders
42
Holders Change
-4
Holders Change %
-8.7%
% of All Funds
0.61%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
6
Increased
9
Reduced
12
Closed
10
Calls
$8K
Puts
–
Net Calls
+$8K
Net Calls Change
+$8K

Top Buyers

Rank Fund Capital Flow
1
Cetera Investment Advisers
Cetera Investment Advisers
Illinois
+$1.08M
2
Susquehanna International Group
Susquehanna International Group
Pennsylvania
+$633K
3
Envestnet Asset Management
Envestnet Asset Management
Illinois
+$537K
4
Citadel Advisors
Citadel Advisors
Florida
+$330K
5
Goldman Sachs
Goldman Sachs
New York
+$317K

Top Sellers

Rank Fund Capital Flow
1
Morgan Stanley
Morgan Stanley
New York
-$1.84M
2
Bank of America
Bank of America
North Carolina
-$1.11M
3
MFG
Merit Financial Group
Georgia
-$1.08M
4
GS
GTS Securities
New York
-$649K
5
Royal Bank of Canada
Royal Bank of Canada
Ontario, Canada
-$415K
Name Holding Trade Value Shares
Change 		Change in
Stake
BFEC
26
Benjamin F. Edwards & Company
Missouri
$10K – – –
SPIA
27
Steward Partners Investment Advisory
New York
$9.27K +$2.92K +81 +52%
National Bank of Canada
28
National Bank of Canada
Quebec, Canada
$7.94K – – –
CG
29
Cutler Group
California
$5K +$4.76K +132 New
GEA
30
Glen Eagle Advisors
New Jersey
$2.55K – – –
CB
31
Centennial Bank
Arkansas
$1.93K – – –
FMII
32
Farmers & Merchants Investments Inc
Nebraska
$1.89K – – –
CWP
33
Concord Wealth Partners
Virginia
$1.81K – – –
KFI
34
Key Financial Inc
Pennsylvania
$1.61K – – –
NIC
35
Northwest Investment Counselors
Oregon
$1.38K +$1.26K +35 New
VNA
36
Valley National Advisers
Pennsylvania
$1K – – –
Fidelity Investments
37
Fidelity Investments
Massachusetts
$904 – – –
AF
38
Allworth Financial
California
$668 – – –
NA
39
NewEdge Advisors
Louisiana
$432 – – –
FDCDDQ
40
Federation des caisses Desjardins du Quebec
Quebec, Canada
$393 – – –
HI
41
Harbour Investments
Wisconsin
$236 – – –
SAG
42
SageView Advisory Group
California
– -$950 -31,749 Closed
GS
43
GTS Securities
New York
– -$649K -18,002 Closed
AA
44
Ancora Advisors
Ohio
– -$307K -8,512 Closed
GWM
45
Geneos Wealth Management
Colorado
– -$27K -748 Closed
ASN
46
Advisory Services Network
Georgia
– -$16K -444 Closed
SIC
47
Salem Investment Counselors
North Carolina
– -$3.61K -100 Closed
PA
48
Parallel Advisors
California
– -$1.73K -48 Closed
VWM
49
Venturi Wealth Management
Texas
– -$1.33K -37 Closed
RIM
50
Rockbridge Investment Management
New York
– -$505 -14 Closed
1
2
3

ONLN Hedge Fund Activity: Q1 2024 in Review

42 of the 6,942 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q1 2024, worth a combined $36.5M — up 0.95% from $36.2M a quarter earlier.

Sellers outnumbered buyers: 10 funds closed out of ONLN and 6 opened new positions — a net loss of 4 holders — while 12 trimmed existing stakes and 9 added.

The largest buyer was Cetera Investment Advisers, adding an estimated $1.08M. The largest seller was Morgan Stanley, cutting an estimated $1.84M.

  • 42 institutional investors held ProShares Online Retail ETF (ONLN) as of Q1 2024, down from 46 in Q4 2023.
  • Funds reported $36.5M of ProShares Online Retail ETF stock for Q1 2024, up 0.95% quarter-over-quarter.
  • 6 funds opened new ProShares Online Retail ETF positions in Q1 2024 and 10 closed out, a net change of -4 holders.
  • The largest ProShares Online Retail ETF buyer in Q1 2024 was Cetera Investment Advisers, an estimated $1.08M added.
  • The largest ProShares Online Retail ETF seller in Q1 2024 was Morgan Stanley, an estimated $1.84M sold.

Based on aggregated 13F filings for Q1 2024.