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ProShares Online Retail ETF
ONLN

45 hedge funds and large institutions have $29.4M invested in ProShares Online Retail ETF in 2023 Q3 according to their latest regulatory filings, with 1 funds opening new positions, 4 increasing their positions, 22 reducing their positions, and 7 closing their positions.

New
Increased
Maintained
Reduced
Closed

1.26% less ownership

Funds ownership: 32.96% → 31.69% (-1.3%)

12% less funds holding

Funds holding: 51 → 45 (-6)

12% less capital invested

Capital invested by funds: $33.6M → $29.4M (-$4.13M)

82% less repeat investments, than reductions

Existing positions increased: 4 | Existing positions reduced: 22

86% less first-time investments, than exits

New positions opened: 1 | Existing positions closed: 7

100% less call options, than puts

Call options by funds: $0 | Put options by funds: $1K

Holders
45
Holders Change
-6
Holders Change %
-11.76%
% of All Funds
0.71%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
1
Increased
4
Reduced
22
Closed
7
Calls
–
Puts
$1K
Net Calls
-$1K
Net Calls Change
-$1K

Top Buyers

Rank Fund Capital Flow
1
CA
Cetera Advisors
Colorado
+$30.5K
2
SG Americas Securities
SG Americas Securities
New York
+$20.3K
3
Northwestern Mutual Wealth Management
Northwestern Mutual Wealth Management
Wisconsin
+$6.28K
4
BWL
Bogart Wealth LLC
Virginia
+$4.51K
5
MFG
Merit Financial Group
Georgia
+$568

Top Sellers

Rank Fund Capital Flow
1
Susquehanna International Group
Susquehanna International Group
Pennsylvania
-$777K
2
Royal Bank of Canada
Royal Bank of Canada
Ontario, Canada
-$695K
3
MMEA
Main Management ETF Advisors
California
-$595K
4
Bank of America
Bank of America
North Carolina
-$366K
5
IAIM
International Assets Investment Management
Florida
-$212K
Name Holding Trade Value Shares
Change 		Change in
Stake
VWM
26
Venturi Wealth Management
Texas
$8.01K -$22.7K -679 -72%
BFEC
27
Benjamin F. Edwards & Company
Missouri
$8K – – –
SPIA
28
Steward Partners Investment Advisory
New York
$6.71K – – –
National Bank of Canada
29
National Bank of Canada
Quebec, Canada
$6.01K – – –
BWL
30
Bogart Wealth LLC
Virginia
$4.17K +$4.51K +135 New
IA
31
IFP Advisors
Florida
$3.74K – – –
CWP
32
Concord Wealth Partners
Virginia
$2.81K -$802 -24 -21%
Fidelity Investments
33
Fidelity Investments
Massachusetts
$2.47K – – –
TWC
34
TD Waterhouse Canada
Ontario, Canada
$2.32K -$1.67K -50 -40%
GEA
35
Glen Eagle Advisors
New Jersey
$2.01K -$2.17K -65 -50%
CB
36
Centennial Bank
Arkansas
$1.51K – – –
PA
37
Parallel Advisors
California
$1.48K -$6.85K -205 -81%
FMII
38
Farmers & Merchants Investments Inc
Nebraska
$1.48K – – –
KFI
39
Key Financial Inc
Pennsylvania
$1.27K – – –
NIC
40
Northwest Investment Counselors
Oregon
$1.08K – – –
VNA
41
Valley National Advisers
Pennsylvania
$1K – – –
CSPIA
42
Cary Street Partners Investment Advisory
Virginia
$557 – – –
NA
43
NewEdge Advisors
Louisiana
$340 – – –
FDCDDQ
44
Federation des caisses Desjardins du Quebec
Quebec, Canada
$309 – – –
HI
45
Harbour Investments
Wisconsin
$186 – – –
Susquehanna International Group
46
Susquehanna International Group
Pennsylvania
– -$777K -23,718 Closed
IAIM
47
International Assets Investment Management
Florida
– -$212K -4,317 Closed
BTI
48
Blue Trust Inc
Georgia
– -$24K -755 Closed
Qube Research & Technologies (QRT)
49
Qube Research & Technologies (QRT)
United Kingdom
– -$10.5K -178 Closed
CIAS
50
Capital Investment Advisory Services
North Carolina
– -$3.93K -120 Closed
1
2
3

ONLN Hedge Fund Activity: Q3 2023 in Review

45 of the 6,301 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q3 2023, worth a combined $29.4M — down 12% from $33.6M a quarter earlier.

Sellers outnumbered buyers: 7 funds closed out of ONLN and 1 opened new positions — a net loss of 6 holders — while 22 trimmed existing stakes and 4 added.

The largest buyer was Cetera Advisors, adding an estimated $30.5K. The largest seller was Susquehanna International Group, exiting entirely with an estimated $777K sold.

  • 45 institutional investors held ProShares Online Retail ETF (ONLN) as of Q3 2023, down from 51 in Q2 2023.
  • Funds reported $29.4M of ProShares Online Retail ETF stock for Q3 2023, down 12% quarter-over-quarter.
  • 1 fund opened new ProShares Online Retail ETF positions in Q3 2023 and 7 closed out, a net change of -6 holders.
  • The largest ProShares Online Retail ETF buyer in Q3 2023 was Cetera Advisors, an estimated $30.5K added.
  • The largest ProShares Online Retail ETF seller in Q3 2023 was Susquehanna International Group, an estimated $777K sold.

Based on aggregated 13F filings for Q3 2023.