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ProShares Online Retail ETF
ONLN

56 hedge funds and large institutions have $34.1M invested in ProShares Online Retail ETF in 2023 Q1 according to their latest regulatory filings, with 6 funds opening new positions, 12 increasing their positions, 18 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

3.77% less ownership

Funds ownership: 35.83% → 32.06% (-3.8%)

7% less funds holding

Funds holding: 60 → 56 (-4)

17% less capital invested

Capital invested by funds: $41.2M → $34.1M (-$7.1M)

33% less repeat investments, than reductions

Existing positions increased: 12 | Existing positions reduced: 18

40% less first-time investments, than exits

New positions opened: 6 | Existing positions closed: 10

Holders
56
Holders Change
-4
Holders Change %
-6.67%
% of All Funds
0.89%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
6
Increased
12
Reduced
18
Closed
10
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
MMEA
Main Management ETF Advisors
California
+$2.06M
2
UBS Group
UBS Group
Switzerland
+$1.12M
3
TRCT
Tower Research Capital (TRC)
New York
+$209K
4
Wells Fargo
Wells Fargo
California
+$139K
5
CA
Cetera Advisors
Colorado
+$74.8K

Top Sellers

Rank Fund Capital Flow
1
SG Americas Securities
SG Americas Securities
New York
-$7.43M
2
Bank of America
Bank of America
North Carolina
-$3.62M
3
BFA
Beaumont Financial Advisors
Massachusetts
-$1.51M
4
Osaic Holdings
Osaic Holdings
Arizona
-$559K
5
Morgan Stanley
Morgan Stanley
New York
-$551K
Name Holding Trade Value Shares
Change 		Change in
Stake
PNC Financial Services Group
26
PNC Financial Services Group
Pennsylvania
$46.2K -$24.7K -761 -34%
ASN
27
Advisory Services Network
Georgia
$20.7K -$648 -20 -3%
HBW
28
Hazlett, Burt & Watson
West Virginia
$18K – – –
Citigroup
29
Citigroup
New York
$9.5K – – –
PA
30
Parallel Advisors
California
$8.55K +$8.75K +270 New
BAM
31
Belpointe Asset Management
Nevada
$8.21K +$4.83K +149 +135%
BFEC
32
Benjamin F. Edwards & Company
Missouri
$8K – – –
SPIA
33
Steward Partners Investment Advisory
New York
$7.41K – – –
AAS
34
Ameritas Advisory Services
Nebraska
$7.36K +$7.58K +234 New
National Bank of Canada
35
National Bank of Canada
Quebec, Canada
$6.14K – – –
Qube Research & Technologies (QRT)
36
Qube Research & Technologies (QRT)
United Kingdom
$5.35K – – –
TWC
37
TD Waterhouse Canada
Ontario, Canada
$5.28K -$4.05K -125 -50%
IA
38
IFP Advisors
Florida
$4.86K -$130 -4 -3%
GEA
39
Glen Eagle Advisors
New Jersey
$4.12K – – –
CWP
40
Concord Wealth Partners
Virginia
$3.74K – – –
Northwestern Mutual Wealth Management
41
Northwestern Mutual Wealth Management
Wisconsin
$3.17K +$2.92K +90 +900%
SC
42
Stephens Consulting
Michigan
$2.22K – – –
KM
43
Kalos Management
Georgia
$1.74K +$1.78K +55 New
CB
44
Centennial Bank
Arkansas
$1.55K – – –
FMII
45
Farmers & Merchants Investments Inc
Nebraska
$1.52K – – –
Fidelity Investments
46
Fidelity Investments
Massachusetts
$1.49K +$778 +24 +104%
KFI
47
Key Financial Inc
Pennsylvania
$1.3K – – –
VNA
48
Valley National Advisers
Pennsylvania
$1K +$745 +23 +329%
CSPIA
49
Cary Street Partners Investment Advisory
Virginia
$570 – – –
NA
50
NewEdge Advisors
Louisiana
$348 -$3.63K -112 -91%
1
2
3

ONLN Hedge Fund Activity: Q1 2023 in Review

56 of the 6,275 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q1 2023, worth a combined $34.1M — down 17% from $41.2M a quarter earlier.

Sellers outnumbered buyers: 10 funds closed out of ONLN and 6 opened new positions — a net loss of 4 holders — while 18 trimmed existing stakes and 12 added.

The largest buyer was Main Management ETF Advisors, adding an estimated $2.06M. The largest seller was SG Americas Securities, cutting an estimated $7.43M.

  • 56 institutional investors held ProShares Online Retail ETF (ONLN) as of Q1 2023, down from 60 in Q4 2022.
  • Funds reported $34.1M of ProShares Online Retail ETF stock for Q1 2023, down 17% quarter-over-quarter.
  • 6 funds opened new ProShares Online Retail ETF positions in Q1 2023 and 10 closed out, a net change of -4 holders.
  • The largest ProShares Online Retail ETF buyer in Q1 2023 was Main Management ETF Advisors, an estimated $2.06M added.
  • The largest ProShares Online Retail ETF seller in Q1 2023 was SG Americas Securities, an estimated $7.43M sold.

Based on aggregated 13F filings for Q1 2023.