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ProShares Online Retail ETF
ONLN

51 hedge funds and large institutions have $132M invested in ProShares Online Retail ETF in 2020 Q3 according to their latest regulatory filings, with 27 funds opening new positions, 12 increasing their positions, 9 reducing their positions, and 2 closing their positions.

New
Increased
Maintained
Reduced
Closed

1,250% more first-time investments, than exits

New positions opened: 27 | Existing positions closed: 2

96% more funds holding

Funds holding: 26 → 51 (+25)

67% more capital invested

Capital invested by funds: $79.1M → $132M (+$52.6M)

33% more repeat investments, than reductions

Existing positions increased: 12 | Existing positions reduced: 9

0% more funds holding in top 10

Funds holding in top 10: 2 → 2 (0)

6.7% less ownership

Funds ownership: 50.4% → 43.7% (-6.7%)

Holders
51
Holders Change
+25
Holders Change %
+96.15%
% of All Funds
1.03%
Holding in Top 10
2
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.04%
New
27
Increased
12
Reduced
9
Closed
2
Calls
–
Puts
–
Net Calls
–
Net Calls Change
–

Top Buyers

Rank Fund Capital Flow
1
RJFSA
Raymond James Financial Services Advisors
Florida
+$14.2M
2
Commonwealth Equity Services
Commonwealth Equity Services
Massachusetts
+$5.81M
3
Morgan Stanley
Morgan Stanley
New York
+$2.82M
4
FHC
First Heartland Consultants
Missouri
+$2.56M
5
Stifel Financial
Stifel Financial
Missouri
+$2.35M

Top Sellers

Rank Fund Capital Flow
1
Royal Bank of Canada
Royal Bank of Canada
Ontario, Canada
-$1.65M
2
NEIRG
New England Investment & Retirement Group
Massachusetts
-$1.3M
3
Cambridge Investment Research Advisors
Cambridge Investment Research Advisors
Iowa
-$1.11M
4
Bank of America
Bank of America
North Carolina
-$552K
5
SWM
SeaCrest Wealth Management
New York
-$247K
Name Holding Trade Value Shares
Change 		Change in
Stake
WIA
26
World Investment Advisors
California
$368K -$3.03K -49 -0.8%
PAG
27
Pinnacle Advisory Group
Maryland
$344K -$142K -2,291 -29%
Susquehanna International Group
28
Susquehanna International Group
Pennsylvania
$344K +$339K +5,490 New
WS
29
Wedbush Securities
California
$322K +$318K +5,139 New
CAL
30
Capital Analysts LLC
Pennsylvania
$289K +$117K +1,900 +70%
LPL Financial
31
LPL Financial
California
$267K +$15.5K +250 +6%
GTAM
32
Global Trust Asset Management
Florida
$253K +$242K +3,909 New
AWA
33
Acorn Wealth Advisors
Michigan
$239K +$236K +3,816 New
AAS
34
Avantax Advisory Services
Texas
$204K +$200K +3,240 New
BAM
35
Belpointe Asset Management
Nevada
$161K -$199K -3,213 -56%
SIM
36
Seaview Investment Managers
Florida
$114K +$110K +1,784 New
GWM
37
Geneos Wealth Management
Colorado
$87K +$87.9K +1,422 New
MM
38
Main Management
California
$77K +$40.2K +651 +113%
PFS
39
Prospera Financial Services
Texas
$56K +$55K +890 New
PNC Financial Services Group
40
PNC Financial Services Group
Pennsylvania
$41K +$40.4K +653 New
BBPWM
41
Blue Bell Private Wealth Management
Pennsylvania
$18K – – –
SC
42
Slow Capital
California
$10K +$10.3K +167 New
GEA
43
Glen Eagle Advisors
New Jersey
$8.16K – – –
CHAM
44
Clear Harbor Asset Management
Connecticut
$7.84K +$7.73K +125 New
NFG
45
Next Financial Group
Texas
$5K +$4.51K +73 New
LWANC
46
Laurel Wealth Advisors (North Carolina)
North Carolina
$3K – – –
IA
47
IFP Advisors
Florida
$3K +$2.04K +33 New
SFS
48
Sowell Financial Services
Arkansas
$2K +$1.85K +30 New
FA
49
Fortis Advisors
Pennsylvania
$2K +$2.29K +37 New
F
50
F3Logic
Minnesota
$1.15K +$1.14M +18,370 New
1
2
3

ONLN Hedge Fund Activity: Q3 2020 in Review

51 of the 4,957 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q3 2020, worth a combined $132M — up 67% from $79.1M a quarter earlier.

Buyers outnumbered sellers: 27 funds opened new ONLN positions and 2 closed out — a net gain of 25 holders — while 12 added to existing stakes and 9 trimmed.

The largest buyer was Raymond James Financial Services Advisors, adding an estimated $14.2M. The largest seller was Royal Bank of Canada, cutting an estimated $1.65M.

  • 51 institutional investors held ProShares Online Retail ETF (ONLN) as of Q3 2020, up from 26 in Q2 2020.
  • Funds reported $132M of ProShares Online Retail ETF stock for Q3 2020, up 67% quarter-over-quarter.
  • 27 funds opened new ProShares Online Retail ETF positions in Q3 2020 and 2 closed out, a net change of +25 holders.
  • The largest ProShares Online Retail ETF buyer in Q3 2020 was Raymond James Financial Services Advisors, an estimated $14.2M added.
  • The largest ProShares Online Retail ETF seller in Q3 2020 was Royal Bank of Canada, an estimated $1.65M sold.

Based on aggregated 13F filings for Q3 2020.