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ProShares Online Retail ETF
ONLN

31 hedge funds and large institutions have $18.1M invested in ProShares Online Retail ETF in 2026 Q1 according to their latest regulatory filings, with 5 funds opening new positions, 4 increasing their positions, 18 reducing their positions, and 9 closing their positions.

New
Increased
Maintained
Reduced
Closed

7.25% less ownership

Funds ownership: 37.39% → 30.14% (-7.2%)

14% less funds holding

Funds holding: 36 → 31 (-5)

36% less capital invested

Capital invested by funds: $28.3M → $18.1M (-$10.2M)

44% less first-time investments, than exits

New positions opened: 5 | Existing positions closed: 9

78% less repeat investments, than reductions

Existing positions increased: 4 | Existing positions reduced: 18

Holders
31
Holders Change
-5
Holders Change %
-13.89%
% of All Funds
0.38%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
5
Increased
4
Reduced
18
Closed
9
Calls
$489K
Puts
–
Net Calls
+$489K
Net Calls Change
+$489K

Top Buyers

Rank Fund Capital Flow
1
Goldman Sachs
Goldman Sachs
New York
+$332K
2
Jane Street
Jane Street
New York
+$231K
3
ASN
Advisory Services Network
Georgia
+$116K
4
SG Americas Securities
SG Americas Securities
New York
+$37.4K
5
WA
Waverly Advisors
Alabama
+$14.9K

Top Sellers

Rank Fund Capital Flow
1
UBS Group
UBS Group
Switzerland
-$4.1M
2
HF
HRT Financial
New York
-$1.05M
3
Envestnet Asset Management
Envestnet Asset Management
Illinois
-$928K
4
Susquehanna International Group
Susquehanna International Group
Pennsylvania
-$407K
5
Morgan Stanley
Morgan Stanley
New York
-$287K
Name Holding Trade Value Shares
Change 		Change in
Stake
PNC Financial Services Group
26
PNC Financial Services Group
Pennsylvania
$2.45K – – –
HBW
27
Hazlett, Burt & Watson
West Virginia
$2K – – –
HI
28
Harbour Investments
Wisconsin
$1.06K +$1.14K +20 New
VNA
29
Valley National Advisers
Pennsylvania
$1K – – –
Qube Research & Technologies (QRT)
30
Qube Research & Technologies (QRT)
United Kingdom
$745 +$171 +3 +27%
GSEP
31
Golden State Equity Partners
California
$159 +$171 +3 New
HF
32
HRT Financial
New York
– -$1.05M -17,678 Closed
Envestnet Asset Management
33
Envestnet Asset Management
Illinois
– -$928K -15,667 Closed
Citadel Advisors
34
Citadel Advisors
Florida
– -$283K -4,974 Closed
EPI
35
Eddie Patel Inc
Illinois
– -$229K -3,872 Closed
Ameriprise
36
Ameriprise
Minnesota
– -$203K -3,431 Closed
IIM
37
IFC & Insurance Marketing
California
– -$15K -250 Closed
CWP
38
Concord Wealth Partners
Virginia
– -$2.55K -43 Closed
KFI
39
Key Financial Inc
Pennsylvania
– -$2.43K -41 Closed
Citigroup
40
Citigroup
New York
– -$59 -1 Closed
1
2

ONLN Hedge Fund Activity: Q1 2026 in Review

31 of the 8,126 institutional investors tracked by Wall St. Rank reported a position in ProShares Online Retail ETF (ONLN) for Q1 2026, worth a combined $18.1M — down 36% from $28.3M a quarter earlier.

Sellers outnumbered buyers: 9 funds closed out of ONLN and 5 opened new positions — a net loss of 4 holders — while 18 trimmed existing stakes and 4 added.

The largest buyer was Goldman Sachs, adding an estimated $332K. The largest seller was UBS Group, cutting an estimated $4.1M.

  • 31 institutional investors held ProShares Online Retail ETF (ONLN) as of Q1 2026, down from 36 in Q4 2025.
  • Funds reported $18.1M of ProShares Online Retail ETF stock for Q1 2026, down 36% quarter-over-quarter.
  • 5 funds opened new ProShares Online Retail ETF positions in Q1 2026 and 9 closed out, a net change of -4 holders.
  • The largest ProShares Online Retail ETF buyer in Q1 2026 was Goldman Sachs, an estimated $332K added.
  • The largest ProShares Online Retail ETF seller in Q1 2026 was UBS Group, an estimated $4.1M sold.

Based on aggregated 13F filings for Q1 2026.