We are live on ! Find out more
NOW icon

ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
NWWA
2451
New Wave Wealth Advisors
Arkansas
-$249K -1,627 Closed
BWA
2452
Bestgate Wealth Advisors
Maryland
-$246K -1,605 Closed
CFC
2453
Coyle Financial Counsel
Illinois
-$246K -1,605 Closed
S
2454
Sunpointe
Missouri
-$246K -1,605 Closed
AAMC
2455
Asset Allocation & Management Company
Illinois
-$245K -1,600 Closed
SIG
2456
Spinnaker Investment Group
California
-$242K -1,582 Closed
AFT
2457
Alpha Family Trust
California
-$241K -1,575 Closed
TCM
2458
TruNorth Capital Management
Michigan
-$241K -1,575 Closed
AW
2459
Alteri Wealth
California
-$241K -1,572 Closed
AWA
2460
Amplius Wealth Advisors
Pennsylvania
-$238K -1,555 Closed
BAM
2461
Burkett Asset Management
-$238K -1,555 Closed
JDLA
2462
J. Derek Lewis & Associates
California
-$238K -1,555 Closed
NFG
2463
Nations Financial Group
Iowa
-$238K -1,555 Closed
EL
2464
EWA LLC
Pennsylvania
-$238K -1,553 Closed
PCP
2465
Panoramic Capital Partners
Oregon
-$238K -1,552 Closed
XF
2466
XML Financial
Maryland
-$237K -1,550 Closed
BTWM
2467
Baker Tilly Wealth Management
Wisconsin
-$237K -1,544 Closed
CG
2468
Corundum Group
Colorado
-$235K -1,537 Closed
TW
2469
Traveka Wealth
California
-$235K -1,537 Closed
CWM
2470
Chemistry Wealth Management
New York
-$235K -1,535 Closed
NA
2471
Navellier & Associates
Nevada
-$235K -1,535 Closed
PAM
2472
Palisade Asset Management
Minnesota
-$235K -1,535 Closed
IA
2473
IFG Advisory
Georgia
-$234K -1,530 Closed
FG
2474
Foster Group
Iowa
-$233K -1,523 Closed
KL
2475
KilterHowling LLC
Colorado
-$232K -1,515 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.