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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
TWM
2426
Thrive Wealth Management
Pennsylvania
-$272K -1,774 Closed
GDP
2427
Great Diamond Partners
Maine
-$272K -1,773 Closed
SC
2428
Summa Corp
Texas
-$267K -1,745 Closed
AFA
2429
AA Financial Advisors
Ohio
-$265K -1,731 Closed
NPA
2430
Nichols & Pratt Advisers
Massachusetts
-$265K -1,730 Closed
OL
2431
one8zero8 LLC
North Carolina
-$264K -1,725 Closed
EIA
2432
Edgemoor Investment Advisors
Maryland
-$263K -1,717 Closed
E
2433
Evansbrook
Illinois
-$260K -1,695 Closed
HP
2434
Holistic Planning
Texas
-$260K -1,695 Closed
NCM
2435
Northside Capital Management
Oregon
-$259K -1,690 Closed
MWM
2436
Modera Wealth Management
New Jersey
-$258K -1,686 Closed
CHA
2437
Cooper/Haims Advisors
New York
-$258K -1,685 Closed
BBES
2438
Buffalo Business & Estate Services
New York
-$255K -1,665 Closed
SIP
2439
Snowwater Investment Partners
Connecticut
-$255K -1,665 Closed
BFA
2440
Benedict Financial Advisors
Georgia
-$254K -1,655 Closed
GGA
2441
Granite Group Advisors
Connecticut
-$254K -1,655 Closed
QF
2442
QVT Financial
New York
-$254K -1,655 Closed
TWM
2443
Thryve Wealth Management
Texas
-$254K -1,655 Closed
GIA
2444
Guyasuta Investment Advisors
Pennsylvania
-$253K -1,650 Closed
SFA
2445
Souders Financial Advisors
Ohio
-$252K -1,648 Closed
KF
2446
Ketron Financial
California
-$252K -1,645 Closed
NGA
2447
Naples Global Advisors
Florida
-$252K -1,645 Closed
CAC
2448
Certified Advisory Corp
Florida
-$252K -1,643 Closed
SIC
2449
Shoker Investment Counsel
Ohio
-$251K -1,640 Closed
ACM
2450
Armbruster Capital Management
New York
-$250K -1,630 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.