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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
N
2401
Numerai
California
-$306K -1,995 Closed
CAAS
2402
Capital Asset Advisory Services
Michigan
-$294K -1,978 Closed
ACS
2403
Archford Capital Strategies
Illinois
-$302K -1,973 Closed
CCM
2404
Capstone Capital Management
-$301K -1,965 Closed
PAG
2405
Poinciana Advisors Group
Florida
-$301K -1,965 Closed
VBCG
2406
Valley Brook Capital Group
Pennsylvania
-$299K -1,950 Closed
BCM
2407
Boltwood Capital Management
California
-$297K -1,941 Closed
DBRC
2408
D.B. Root & Company
Pennsylvania
-$295K -1,925 Closed
FFWA
2409
FRG Family Wealth Advisors
Washington
-$293K -1,910 Closed
AWA
2410
AGH Wealth Advisors
Kansas
-$290K -1,895 Closed
BHPW
2411
Box Hill Private Wealth
Arizona
-$290K -1,890 Closed
NPT
2412
National Philanthropic Trust
Pennsylvania
-$288K -1,880 Closed
PIA
2413
Perennial Investment Advisors
California
-$287K -1,872 Closed
CP
2414
Clarendon Private
Massachusetts
-$285K -1,861 Closed
FF
2415
Farrell Financial
New York
-$285K -1,860 Closed
IHL
2416
Investment House LLC
California
-$282K -1,840 Closed
WPW
2417
Watershed Private Wealth
Illinois
-$278K -1,815 Closed
SFS
2418
Sharp Financial Services
Pennsylvania
-$277K -1,810 Closed
DOA
2419
D'Orazio & Associates
Virginia
-$277K -1,805 Closed
JSC
2420
Jackson Square Capital
California
-$277K -1,805 Closed
SFP
2421
Sandbox Financial Partners
Maryland
-$276K -1,804 Closed
B
2422
Bellecapital
Switzerland
-$276K -1,800 Closed
MSA
2423
Marino Stram & Associates
Massachusetts
-$276K -1,800 Closed
WHG
2424
Westwood Holdings Group
Texas
-$273K -1,785 Closed
CG
2425
CFO4Life Group
Texas
-$273K -1,784 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.