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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
VR
2376
Vision Retirement
New Jersey
-$369K -2,410 Closed
GQG Partners
2377
GQG Partners
Florida
-$358K -2,338 Closed
CPCM
2378
Cardinal Point Capital Management
Ontario, Canada
-$358K -2,335 Closed
HI
2379
Hudock Inc
Pennsylvania
-$355K -2,315 Closed
CIM
2380
Contravisory Investment Management
Massachusetts
-$352K -2,300 Closed
BOSSRA
2381
B.O.S.S. Retirement Advisors
Utah
-$346K -2,256 Closed
CCWP
2382
Cedar Cove Wealth Partners
Minnesota
-$345K -2,252 Closed
ZI
2383
ZEGA Investments
Florida
-$345K -2,251 Closed
MWA
2384
Meridian Wealth Advisors
Texas
-$342K -2,230 Closed
PL
2385
Plancorp LLC
Missouri
-$341K -2,227 Closed
AFM
2386
Abbot Financial Management
Massachusetts
-$341K -2,225 Closed
JCM
2387
Jacobsen Capital Management
Utah
-$339K -2,213 Closed
AA
2388
Armis Advisers
Georgia
-$243K -2,197 Closed
FI
2389
Finivi Inc
Massachusetts
-$332K -2,165 Closed
MA
2390
MONECO Advisors
Connecticut
-$330K -2,155 Closed
LEA
2391
Legacy Edge Advisors
New York
-$328K -2,140 Closed
MM
2392
MQS Management
New York
-$326K -2,130 Closed
BNA
2393
BankChampaign National Association
Illinois
-$325K -2,120 Closed
PAS
2394
Parsonex Advisory Services
Colorado
-$324K -2,116 Closed
CT
2395
ClearAlpha Technologies
Connecticut
-$323K -2,108 Closed
FDCP
2396
Foster Dykema Cabot & Partners
Massachusetts
-$311K -2,030 Closed
EV
2397
EJMK Ventures
Illinois
-$311K -2,028 Closed
DW30
2398
Drucker Wealth 3.0
New Jersey
-$308K -2,011 Closed
TCM
2399
Teza Capital Management
Illinois
-$308K -2,010 Closed
WHCI
2400
W.H. Cornerstone Investments
Massachusetts
-$306K -2,000 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.