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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
RS
2351
R Squared
Hong Kong
-$492K -3,209 Closed
EML
2352
Eos Management LP
New York
-$490K -3,200 Closed
MSWA
2353
Marshall & Sterling Wealth Advisors
New York
-$487K -3,176 Closed
AL
2354
Aspiriant LLC
California
-$480K -3,135 Closed
SFWC
2355
Strategic Family Wealth Counselors
New Jersey
-$390K -3,113 Closed
FPI
2356
Financial Plan Inc
Washington
-$466K -3,045 Closed
CCI
2357
Credit Capital Investments
New Jersey
-$460K -3,000 Closed
OHWP
2358
Oak Harbor Wealth Partners
North Carolina
-$459K -2,994 Closed
HIC
2359
Holderness Investments Company
North Carolina
-$455K -2,970 Closed
SIM
2360
Sentry Investment Management
Wisconsin
-$447K -2,920 Closed
OIA
2361
Oakmont Investment Advisors
Pennsylvania
-$444K -2,900 Closed
FFA
2362
Founders Financial Alliance
North Carolina
-$438K -2,859 Closed
IFA
2363
Index Fund Advisors
California
-$436K -2,848 Closed
SHFP
2364
Second Half Financial Partners
Florida
-$431K -2,815 Closed
SSCA
2365
South Shore Capital Advisors
Massachusetts
-$425K -2,775 Closed
LA
2366
Lifeworks Advisors
Michigan
-$423K -2,760 Closed
CIG
2367
Cascade Investment Group
Colorado
-$418K -2,730 Closed
CWMK
2368
Caliber Wealth Management (Kansas)
Kansas
-$406K -2,653 Closed
NICM
2369
Neo Ivy Capital Management
New York
-$400K -2,611 Closed
MW
2370
Marble Wealth
Alabama
-$390K -2,547 Closed
MIC
2371
Maxi Investments CY
Cyprus
-$383K -2,500 Closed
AAIM
2372
Asset Advisors Investment Management
Georgia
-$375K -2,450 Closed
TA
2373
TFB Advisors
Kansas
-$374K -2,444 Closed
GCM
2374
Gallacher Capital Management
Colorado
-$372K -2,431 Closed
CIS
2375
Custom Index Systems
New York
-$371K -2,425 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.