We are live on ! Find out more
NOW icon

ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
ETCM
2251
Evolutionary Tree Capital Management
Virginia
-$3.98M -25,950 Closed
BCM
2252
Brasada Capital Management
Texas
-$3.55M -24,091 Closed
CCM
2253
Campbell Capital Management
Florida
-$3.61M -23,540 Closed
NC
2254
NewSquare Capital
Pennsylvania
-$3.48M -22,728 Closed
SCA
2255
Sage Capital Advisors
South Dakota
-$3.23M -21,097 Closed
CHCM
2256
Columbus Hill Capital Management
New Jersey
-$3.06M -20,000 Closed
HWA
2257
HCR Wealth Advisors
California
-$3.01M -19,657 Closed
CIEC
2258
Crédit Industriel et Commercial
France
-$2.82M -18,428 Closed
DFCM
2259
Dark Forest Capital Management
Puerto Rico
-$2.74M -17,912 Closed
CWI
2260
Conscious Wealth Investments
Florida
-$1.71M -16,691 Closed
CUAMC
2261
China Universal Asset Management Company
China
-$2.5M -16,300 Closed
HT
2262
Headlands Technologies
Illinois
-$2.42M -15,805 Closed
GLR
2263
Great Lakes Retirement
Ohio
-$2.38M -15,529 Closed
HIM
2264
Hillsdale Investment Management
Ontario, Canada
-$2.36M -15,385 Closed
GCM
2265
Graham Capital Management
Connecticut
-$2.25M -14,699 Closed
TAMH
2266
Taikang Asset Management (HK)
Hong Kong
-$2.19M -14,275 Closed
GFG
2267
Genesis Financial Group
New Jersey
-$2.12M -13,845 Closed
PMWMG
2268
Parr McKnight Wealth Management Group
Minnesota
-$2.03M -13,267 Closed
NCGI
2269
Next Century Growth Investors
Minnesota
-$1.97M -12,870 Closed
PCM
2270
Pathway Capital Management
California
-$1.95M -12,757 Closed
WAM
2271
Weiss Asset Management
Massachusetts
-$1.95M -12,705 Closed
RBWA
2272
RFG - Bristol Wealth Advisors
Massachusetts
-$1.86M -12,131 Closed
LSA
2273
L & S Advisors
California
-$1.83M -11,975 Closed
DL
2274
Dockside LLC
New York
-$1.83M -11,947 Closed
BC
2275
BIT Capital
Germany
-$1.36M -11,575 Closed

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.