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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
RP
2176
Raelipskie Partnership
Ontario, Canada
$2.09K +$2.35K +20 New
PS
2177
PayPay Securities
Japan
$1.74K -$588 -5 -22%
PIS
2178
POM Investment Strategies
North Carolina
$1.67K -$24K -204 -93%
BW
2179
Basepoint Wealth
Iowa
$1.57K
CBT
2180
Crews Bank & Trust
Florida
$1.57K
WA
2181
WestEnd Advisors
North Carolina
$1.57K
MIM
2182
Marshall Investment Management
Colorado
$1.57K +$1.76K +15 New
TLFA
2183
True Link Financial Advisors
California
$1.57K +$1.76K +15 New
DCM
2184
Davis Capital Management
Florida
$1.46K +$1.06K +9 +180%
DF
2185
DecisionPoint Financial
Arizona
$1.05K
CPL
2186
Capital & Planning LLC
Georgia
$1.05K +$1.18K +10 New
CIR
2187
Clear Investment Research
Georgia
$1.05K +$1.18K +10 New
MWC
2188
MBM Wealth Consultants
Missouri
$1.05K +$1.18K +10 New
IWM
2189
IMG Wealth Management
Florida
$941 -$38.9K -331 -97%
LAS
2190
Lloyd Advisory Services
Georgia
$836 -$35.5K -302 -97%
KFG
2191
Kingdom Financial Group
Arizona
$836 +$941 +8 New
GWSA
2192
Global Wealth Strategies & Associates
Colorado
$732 +$824 +7 New
MHR
2193
Matthew Hamilton Rosenberg
$523 -$1.76K -15 -75%
NL
2194
NorthAvenue LLC
Ohio
$523 -$588 -5 -50%
SA
2195
Seneschal Advisors
Washington
$523
BIM
2196
Breakwater Investment Management
Washington
$523 +$588 +5 New
3FI
2197
3 Factor Indexing
California
$419 +$471 +4 New
HHGA
2198
Halbert Hargrove Global Advisors
California
$150 -$118 -1 -50%
SHIM
2199
Stone House Investment Management
Pennsylvania
$105 -$7.06K -60 -98%
CW
2200
Curio Wealth
Maryland
$105 -$5.76K -49 -98%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.