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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
TCM
2151
Tradewinds Capital Management
Washington
$4.18K
IAS
2152
IMA Advisory Services
Colorado
$4.18K +$3.53K +30 +300%
USB
2153
Union Savings Bank
Connecticut
$3.66K -$132K -1,125 -97%
FNWA
2154
Financial Network Wealth Advisors
Utah
$3.66K -$40.6K -345 -91%
CTC
2155
Cetera Trust Company
Minnesota
$3.66K
JGIA
2156
Jackson Grant Investment Advisers
Connecticut
$3.66K
OPTFSNA
2157
Old Point Trust & Financial Services N A
Virginia
$3.66K
YAL
2158
Your Advocates Ltd
Texas
$3.66K +$1.18K +10 +40%
WTA
2159
Washington Trust Advisors
Massachusetts
$3.56K -$41.1K -349 -91%
RPA
2160
Redwood Park Advisors
California
$3.14K -$1.18K -10 -25%
AF
2161
Abound Financial
California
$3.14K
CWIG
2162
Chung Wu Investment Group
Texas
$3.14K
MAS
2163
MPWM Advisory Solutions
Georgia
$3.14K
SRCM
2164
Signature Resources Capital Management
California
$3.14K +$588 +5 +20%
SA
2165
Scarborough Advisors
Maryland
$2.93K +$353 +3 +12%
IW
2166
Imprint Wealth
South Carolina
$2.61K -$4.12K -35 -58%
DWA
2167
Delos Wealth Advisors
Texas
$2.61K
KSB
2168
Kennebec Savings Bank
Maine
$2.61K
MWM
2169
Mascoma Wealth Management
New Hampshire
$2.61K +$1.53K +13 +108%
GCP
2170
Gill Capital Partners
Colorado
$2.61K +$2.94K +25 New
BAM
2171
Bellevue Asset Management
Washington
$2.61K
CIAS
2172
CBIZ Investment Advisory Services
Ohio
$2.4K -$16.1K -137 -86%
AP
2173
Aspect Partners
Virginia
$2.09K -$20.6K -175 -90%
PUI
2174
Purpose Unlimited Inc
$2.09K -$6.47K -55 -73%
GTAM
2175
Global Trust Asset Management
Florida
$2.09K

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.