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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
CWM
2126
Cranbrook Wealth Management
Michigan
$6.14K
STB
2127
S&T Bank
Pennsylvania
$5.96K +$4.35K +37 +185%
MCA
2128
McGuire Capital Advisors
Oklahoma
$5.86K -$2.59K -22 -28%
VWA
2129
VSM Wealth Advisory
Maryland
$5.75K
RWM
2130
Rialto Wealth Management
New York
$5.54K +$4.24K +36 +212%
SFCL
2131
Strengthening Families & Communities LLC
Massachusetts
$5.23K -$27.1K -230 -82%
BHWM
2132
Beaird Harris Wealth Management
Texas
$5.23K
BCH
2133
Berkshire Capital Holdings
California
$5.23K
ECM
2134
Estabrook Capital Management
New York
$5.23K
GWM
2135
Gilpin Wealth Management
Colorado
$5.23K
PCFFS
2136
Pacific Center for Financial Services
California
$5.23K +$4.71K +40 +400%
CAL
2137
Capital Analysts LLC
Pennsylvania
$5K -$6.47K -55 -58%
KFP
2138
Kerr Financial Planning
California
$4.99K -$706 -6 -10%
CC
2139
Corsicana & Co
Texas
$4.78K -$2.82K -24 -80%
AF
2140
Align Financial
Minnesota
$4.71K -$5.31M -45,146 -100%
SFS
2141
Sunrise Financial Services
Washington
$4.71K
GFA
2142
Godfrey Financial Associates
New York
$4.71K +$588 +5 +13%
HWM
2143
HighMark Wealth Management
Minnesota
$4.7K
IPS
2144
Investors Portfolio Services
Washington
$4.69K +$6.35K +54 New
HIW
2145
Holos Integrated Wealth
Pennsylvania
$4.53K +$5.29K +45 New
CJ
2146
Caitlin John
Michigan
$4.5K -$1.41K -12 -22%
EWP
2147
Elevation Wealth Partners
California
$4.29K +$2.47K +21 +105%
CFG
2148
Clayton Financial Group
Missouri
$4.18K -$6.47K -55 -58%
HIMS
2149
Hager Investment Management Services
New Hampshire
$4.18K
TVWM
2150
Tower View Wealth Management
Wisconsin
$4.18K

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.