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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
FPF
2101
First Pacific Financial
Washington
$9.72K +$353 +3 +3%
NL
2102
NVWM LLC
Pennsylvania
$9.41K -$604K -5,134 -98%
BGA
2103
Battery Global Advisors
Massachusetts
$9.41K -$464K -3,940 -98%
MSFP
2104
Mark Sheptoff Financial Planning
Connecticut
$9.2K
RCM
2105
Richardson Capital Management
Wisconsin
$8.89K +$10K +85 New
FRA
2106
Front Row Advisors
California
$8.47K +$9.53K +81 New
TM
2107
Torren Management
California
$8.36K -$18.8K -160 -67%
HWA
2108
HHM Wealth Advisors
Tennessee
$8.36K
OCM
2109
Osbon Capital Management
Massachusetts
$8.36K
FFA
2110
Frazier Financial Advisors
Ohio
$8.3K +$9.29K +79 New
KCM
2111
Key Capital Management
Tennessee
$8.26K +$3.41K +29 +58%
CMP
2112
Coston McIsaac & Partners
Maine
$8K
OA
2113
Operose Advisors
Wisconsin
$7.95K +$6.59K +56 +280%
B
2114
Bayban
Minnesota
$7.84K +$6.47K +55 +275%
BWM
2115
Benson Wealth Management
Tennessee
$7.84K +$8.82K +75 New
AS
2116
Altshuler Shaham
Israel
$7.42K -$1.76K -15 -17%
CWM
2117
Copia Wealth Management
Oregon
$7.32K -$9.41K -80 -53%
CWP
2118
Clark Wealth Partners
Illinois
$7.21K -$4.35K -37 -35%
QWM
2119
Quaker Wealth Management
New Jersey
$7.11K -$16.9K -144 -68%
UFF
2120
USA Financial Formulas
Michigan
$7K +$1.41K +12 +22%
CI
2121
Clal Insurance
Israel
$7K -$588 -5 -7%
Q1WB
2122
Quest 10 Wealth Builders
Virginia
$6.8K -$588 -5 -7%
VERPA
2123
Virginia Estate & Retirement Planning Advisors
Virginia
$6.8K +$7.65K +65 New
OW
2124
Olistico Wealth
Oklahoma
$6.27K
BH
2125
Burk Holdings
Oklahoma
$6.27K +$7.06K +60 New

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.