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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
VWM
2076
Vermillion Wealth Management
Minnesota
$12.5K +$588 +5 +4%
SWA
2077
SOA Wealth Advisors
New York
$12.4K
BFPW
2078
BOK Financial Private Wealth
Colorado
$12K -$421K -3,575 -97%
MEG
2079
Millstone Evans Group
Colorado
$12K -$5.88K -50 -30%
EFMH
2080
E Fund Management (HK)
Hong Kong
$11.6K -$115K -981 -90%
MTIC
2081
Missouri Trust & Investment Company
Missouri
$11.5K +$5.29K +45 +69%
RWS
2082
Retirement Wealth Solutions
Wisconsin
$11.1K -$20.5K -174 -62%
CMA
2083
Cedar Mountain Advisors
Oregon
$11.1K -$471 -4 -4%
SC
2084
Stance Capital
Massachusetts
$10.9K -$935K -7,946 -99%
BFS
2085
Bare Financial Services
Pennsylvania
$10.7K +$6.12K +52 +104%
LA
2086
LM Advisors
California
$10.6K +$107K +906 +438%
HFS
2087
Hughes Financial Services
Virginia
$10.6K +$3.77K +32 +46%
AAG
2088
Armstrong Advisory Group
Massachusetts
$10.5K -$28.8K -245 -71%
CB
2089
Centennial Bank
Arkansas
$10.5K
FFC
2090
First Financial Corp
Indiana
$10.5K +$5.88K +50 +100%
FCMT
2091
Founders Capital Management (Texas)
Texas
$10.5K +$11.8K +100 New
SC
2092
Swan Capital
Florida
$10.2K +$353 +3 +3%
RIAS
2093
Rachor Investment Advisory Services
Michigan
$10.1K +$235 +2 +2%
LWMI
2094
Legacy Wealth Management (Idaho)
Idaho
$9.93K +$1.76K +15 +19%
RF
2095
Robinswood Financial
Washington
$9.93K -$2.94K -25 -21%
DAM
2096
Delta Asset Management
Tennessee
$9.93K
HC
2097
Hurley Capital
New York
$9.93K
JAM
2098
JCIC Asset Management
Ontario, Canada
$9.93K
RTL
2099
Red Tortoise LLC
Georgia
$9.93K
WA
2100
Walsh & Associates
Florida
$9.93K

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.