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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
BW
2051
Bravera Wealth
North Dakota
$17.8K +$15.9K +135 +386%
CA
2052
Crewe Advisors
Utah
$17.6K +$9.41K +80 +91%
MWPCG
2053
Measured Wealth Private Client Group
New Hampshire
$17.3K
VWA
2054
Valued Wealth Advisors
Utah
$17.1K +$3.41K +29 +21%
SFG
2055
Strive Financial Group
Indiana
$17K +$16.4K +139 +556%
BA
2056
Blueline Advisors
New Hampshire
$16.7K
NWMP
2057
Noble Wealth Management PBC
Colorado
$16.7K
FMP
2058
Financial Management Professionals
Texas
$16.4K -$42.1K -358 -70%
SC
2059
Steph & Co
Wisconsin
$15.7K -$32.9K -280 -65%
LFASL
2060
Lugano Financial Advisors SA (LFA)
Switzerland
$15.7K -$3.53K -30 -17%
CFM
2061
Cornerstone Financial Management
Massachusetts
$15.4K +$2.59K +22 +18%
BOJHT
2062
Bank of Jackson Hole Trust
Wyoming
$15.3K -$2.23K -19 -12%
BSB
2063
Bangor Savings Bank
Maine
$15.2K
OAJ
2064
Ogorek Anthony Joseph
New York
$15K +$8.12K +69 +86%
FIA
2065
FNY Investment Advisers
New York
$15K +$17.6K +150 New
JFA
2066
JNBA Financial Advisors
Minnesota
$14.7K +$13.1K +111 +370%
SR
2067
Swiss Re
Switzerland
$14.6K
IWP
2068
IAG Wealth Partners
Wisconsin
$14.6K +$5.88K +50 +56%
AFC
2069
Ares Financial Consulting
California
$14.6K -$9.41K -80 -36%
FFO
2070
Fortitude Family Office
Arizona
$14.5K -$71.9K -611 -81%
FPB
2071
First PREMIER Bank
South Dakota
$14K -$2.35K -20 -13%
BFP
2072
Birchwood Financial Partners
Minnesota
$13.2K +$2.47K +21 +20%
SN
2073
Sittner & Nelson
Oregon
$13.1K
SR
2074
Syntax Research
Florida
$13.1K
HWA
2075
Heritage Wealth Advisors
Virginia
$13.1K +$8.82K +75 +150%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.