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ServiceNow

2,189 hedge funds and large institutions have $90.4B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 292 funds opening new positions, 1,030 increasing their positions, 738 reducing their positions, and 371 closing their positions.

New
Increased
Maintained
Reduced
Closed

more repeat investments, than reductions

Existing positions increased: | Existing positions reduced:

less call options, than puts

Call options by funds: $ | Put options by funds: $

less funds holding

Funds holding:

less first-time investments, than exits

New positions opened: | Existing positions closed:

35% less capital invested

Capital invested by funds: $139B → $90.4B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.16% less ownership

Funds ownership: 434.72%82.55% (-352%)

Holders
2,189
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
33
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$3.46B
Puts
$3.84B
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
DI
2026
DAGCO Inc
Ohio
$22K
OC
2027
Oakworth Capital
Alabama
$21.4K
HPBT
2028
Hickory Point Bank & Trust
Illinois
$21.4K
S
2029
Sachetta
Massachusetts
$21.3K
LCA
2030
Legend Capital Advisors
New York
$20.9K
DIP
2031
DT Investment Partners
Pennsylvania
$20.4K
FFG
2032
Forum Finance Group
$20K
KG
2033
Kilter Group
New York
$19.9K
CCM
2034
Chilton Capital Management
Texas
$19.3K
UFPG
2035
United Financial Planning Group
New York
$18.8K
GWM
2036
Geneos Wealth Management
Colorado
$18.7K
CSC
2037
Caldwell Sutter Capital
California
$18.4K
PMFA
2038
Plante Moran Financial Advisors
Michigan
$18.3K
MAM
2039
Marquette Asset Management
Minnesota
$18K
BW
2040
Bravera Wealth
North Dakota
$17.8K
CA
2041
Crewe Advisors
Utah
$17.6K
MWPCG
2042
Measured Wealth Private Client Group
New Hampshire
$17.3K
VWA
2043
Valued Wealth Advisors
Utah
$17.1K
SFG
2044
Strive Financial Group
Indiana
$17K
BA
2045
Blueline Advisors
New Hampshire
$16.7K
NWMP
2046
Noble Wealth Management PBC
Colorado
$16.7K
FMP
2047
Financial Management Professionals
Texas
$16.4K
SC
2048
Steph & Co
Wisconsin
$15.7K
LFASL
2049
Lugano Financial Advisors SA (LFA)
Switzerland
$15.7K
CFM
2050
Cornerstone Financial Management
Massachusetts
$15.4K