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ServiceNow

2,189 hedge funds and large institutions have $90.4B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 292 funds opening new positions, 1,030 increasing their positions, 738 reducing their positions, and 371 closing their positions.

New
Increased
Maintained
Reduced
Closed

more repeat investments, than reductions

Existing positions increased: | Existing positions reduced:

less call options, than puts

Call options by funds: $ | Put options by funds: $

less funds holding

Funds holding:

less first-time investments, than exits

New positions opened: | Existing positions closed:

35% less capital invested

Capital invested by funds: $139B → $90.4B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.16% less ownership

Funds ownership: 434.72%82.55% (-352%)

Holders
2,189
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
33
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$3.46B
Puts
$3.84B
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
KFI
2001
Key Financial Inc
Pennsylvania
$28.8K
WPA
2002
Wealth Preservation Advisors
Tennessee
$28.4K
HNW
2003
High Note Wealth
Minnesota
$28.2K
CFFP
2004
Center for Financial Planning
Michigan
$27.7K
JWA
2005
JFS Wealth Advisors
Pennsylvania
$27.6K
PWM
2006
Proathlete Wealth Management
Florida
$27.4K
ITIM
2007
Indiana Trust & Investment Management
Indiana
$26.7K
BWM
2008
Bernard Wealth Management
Michigan
$26.1K
OSNBOA
2009
Old Second National Bank of Aurora
Illinois
$26.1K
VFM
2010
Vision Financial Markets
Connecticut
$26.1K
RAM
2011
Ramirez Asset Management
New York
$26.1K
SIS
2012
Strategic Investment Solutions
Illinois
$26.1K
IRAG
2013
Investment Research & Advisory Group
Georgia
$25.6K
LAMC
2014
Longview Asset Management (California)
California
$25.6K
CFD
2015
Creative Financial Designs
Indiana
$25.6K
AG
2016
AmeriFlex Group
Nevada
$25.6K
AWM
2017
Abound Wealth Management
Tennessee
$24.8K
PWMG
2018
Private Wealth Management Group
New Jersey
$24.7K
AIM
2019
Axiom Investment Management
New York
$24.4K
SMBT
2020
Southern Michigan Bank & Trust
Michigan
$24.3K
BAM
2021
Byrne Asset Management
New Jersey
$23.3K
CHC
2022
City Holding Co
West Virginia
$23.1K
TSMHT
2023
Thurston Springer Miller Herd & Titak
Indiana
$23K
HFM
2024
Hartford Financial Management
Connecticut
$22.5K
SEP
2025
Signature Equity Partners
Ohio
$22.5K