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ServiceNow

2,171 hedge funds and large institutions have $90.2B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 290 funds opening new positions, 1,023 increasing their positions, 729 reducing their positions, and 368 closing their positions.

New
Increased
Maintained
Reduced
Closed

more repeat investments, than reductions

Existing positions increased: | Existing positions reduced:

less call options, than puts

Call options by funds: $ | Put options by funds: $

less funds holding

Funds holding:

less first-time investments, than exits

New positions opened: | Existing positions closed:

35% less capital invested

Capital invested by funds: $139B → $90.2B (-$48.4B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

354.5% less ownership

Funds ownership: 436.84%82.34% (-354%)

Holders
2,171
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
33
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$3.46B
Puts
$3.84B
Net Calls
Net Calls Change
Name Holding Trade Value Shares
Change
Change in
Stake
AWM
2001
Abound Wealth Management
Tennessee
$24.8K
PWMG
2002
Private Wealth Management Group
New Jersey
$24.7K
SMBT
2003
Southern Michigan Bank & Trust
Michigan
$24.3K
BAM
2004
Byrne Asset Management
New Jersey
$23.3K
CHC
2005
City Holding Co
West Virginia
$23.1K
TSMHT
2006
Thurston Springer Miller Herd & Titak
Indiana
$23K
HFM
2007
Hartford Financial Management
Connecticut
$22.5K
SEP
2008
Signature Equity Partners
Ohio
$22.5K
DI
2009
DAGCO Inc
Ohio
$22K
OC
2010
Oakworth Capital
Alabama
$21.4K
HPBT
2011
Hickory Point Bank & Trust
Illinois
$21.4K
S
2012
Sachetta
Massachusetts
$21.3K
LCA
2013
Legend Capital Advisors
New York
$20.9K
DIP
2014
DT Investment Partners
Pennsylvania
$20.4K
FFG
2015
Forum Finance Group
$20K
KG
2016
Kilter Group
New York
$19.9K
CCM
2017
Chilton Capital Management
Texas
$19.3K
UFPG
2018
United Financial Planning Group
New York
$18.8K
GWM
2019
Geneos Wealth Management
Colorado
$18.7K
CSC
2020
Caldwell Sutter Capital
California
$18.4K
PMFA
2021
Plante Moran Financial Advisors
Michigan
$18.3K
MAM
2022
Marquette Asset Management
Minnesota
$18K
BW
2023
Bravera Wealth
North Dakota
$17.8K
CA
2024
Crewe Advisors
Utah
$17.6K
MWPCG
2025
Measured Wealth Private Client Group
New Hampshire
$17.3K