We are live on ! Find out more
NOW icon

ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
PCTC
2001
Perkins Coie Trust Company
Washington
$31.4K
AFG
2002
Albion Financial Group
Utah
$31.1K +$14.9K +127 +75%
DMBA
2003
Deseret Mutual Benefit Administrators
Utah
$31.1K +$16.5K +140 +89%
NIG
2004
NFJ Investment Group
Texas
$30.8K +$20.6K +175 +146%
GA
2005
GoalVest Advisory
New York
$30.3K -$14.7K -125 -30%
KFA
2006
Kelleher Financial Advisors
New York
$30.3K -$1.88K -16 -6%
ACA
2007
American Capital Advisory
Idaho
$30.2K +$1.41K +12 +4%
MHIP
2008
Mountain Hill Investment Partners
New Jersey
$29.8K +$33.5K +285 New
CW
2009
CrossGen Wealth
North Carolina
$29.5K +$33.2K +282 New
FCAS
2010
First Command Advisory Services
Texas
$28.8K +$15.9K +135 +96%
KFI
2011
Key Financial Inc
Pennsylvania
$28.8K +$4.12K +35 +15%
WPA
2012
Wealth Preservation Advisors
Tennessee
$28.4K -$227K -1,928 -88%
HNW
2013
High Note Wealth
Minnesota
$28.2K +$6.12K +52 +24%
CFFP
2014
Center for Financial Planning
Michigan
$27.7K -$85.3K -725 -73%
JWA
2015
JFS Wealth Advisors
Pennsylvania
$27.6K -$37.1K -315 -54%
PWM
2016
Proathlete Wealth Management
Florida
$27.4K +$824 +7 +3%
ITIM
2017
Indiana Trust & Investment Management
Indiana
$26.7K
BWM
2018
Bernard Wealth Management
Michigan
$26.1K -$14.1K -120 -32%
OSNBOA
2019
Old Second National Bank of Aurora
Illinois
$26.1K
VFM
2020
Vision Financial Markets
Connecticut
$26.1K
RAM
2021
Ramirez Asset Management
New York
$26.1K -$29.4K -250 -50%
SIS
2022
Strategic Investment Solutions
Illinois
$26.1K +$11.8K +100 +67%
IRAG
2023
Investment Research & Advisory Group
Georgia
$25.6K
LAMC
2024
Longview Asset Management (California)
California
$25.6K
CFD
2025
Creative Financial Designs
Indiana
$25.6K +$18.2K +155 +172%

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.