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ServiceNow

2,200 hedge funds and large institutions have $90.5B invested in ServiceNow in 2026 Q1 according to their latest regulatory filings, with 295 funds opening new positions, 1,034 increasing their positions, 742 reducing their positions, and 373 closing their positions.

New
Increased
Maintained
Reduced
Closed

39% more repeat investments, than reductions

Existing positions increased: 1,034 | Existing positions reduced: 742

10% less call options, than puts

Call options by funds: $3.46B | Put options by funds: $3.84B

5% less funds holding

Funds holding: 2,3182,200 (-118)

21% less first-time investments, than exits

New positions opened: 295 | Existing positions closed: 373

35% less capital invested

Capital invested by funds: $139B → $90.5B (-$48.2B)

35% less funds holding in top 10

Funds holding in top 10: 5133 (-18)

352.25% less ownership

Funds ownership: 434.86%82.61% (-352%)

Holders
2,200
Holders Change
-118
Holders Change %
-5.09%
% of All Funds
26.92%
Holding in Top 10
33
Holding in Top 10 Change
-18
Holding in Top 10 Change %
-35.29%
% of All Funds
0.4%
New
295
Increased
1,034
Reduced
742
Closed
373
Calls
$3.46B
Puts
$3.84B
Net Calls
-$376M
Net Calls Change
-$562M
Name Holding Trade Value Shares
Change
Change in
Stake
MSG
1976
Main Street Group
Virginia
$40.3K +$45.3K +385 New
ACA
1977
Atlas Capital Advisors
Wyoming
$40.3K +$44.1K +375 +3,750%
SGFG
1978
Silver Grove Financial Group
New York
$39.2K +$44.1K +375 New
WAG
1979
Wilkerson Advisory Group
Missouri
$38.4K -$319K -2,712 -88%
WG
1980
Wellington Group
Indiana
$38.4K -$11.5K -98 -21%
TGY2IT
1981
Timothy G. Youngquist 2020 Irrevocable Trust
Florida
$38.4K +$43.2K +367 New
JGCM
1982
Joseph Group Capital Management
Ohio
$38.3K +$33.2K +282 +336%
DCM
1983
Disciplina Capital Management
Tennessee
$37.6K
SWIM
1984
Smallwood Wealth Investment Management
New Jersey
$37.6K +$11.8K +100 +38%
CA
1985
Centerpoint Advisors
Massachusetts
$37K
BLC
1986
Brown, Lisle/Cummings
Rhode Island
$36.9K +$13.8K +117 +50%
SC
1987
Solstein Capital
California
$36.6K -$14.1K -120 -26%
KAS
1988
Kemnay Advisory Services
New York
$36.3K -$8K -68 -16%
NWM
1989
Nova Wealth Management
Florida
$35.1K +$22.7K +193 +135%
MFC
1990
Mechanics Financial Corp
Ohio
$35K
PGAM
1991
Princeton Global Asset Management
New Jersey
$34.5K -$8.82K -75 -19%
BG
1992
Bollard Group
Massachusetts
$34K -$25.3K -215 -40%
PF
1993
PlanVest Financial
Maryland
$33.9K +$38.1K +324 New
ACM
1994
Anfield Capital Management
California
$33.5K +$37.6K +320 New
NEWAS
1995
N.E.W. Advisory Services
Wisconsin
$32.9K
TWM
1996
TopTier Wealth Management
Wisconsin
$32.9K +$37.1K +315 New
TC
1997
Trust Company
Kansas
$32.8K +$7.53K +64 +26%
RWM
1998
RMG Wealth Management
Wisconsin
$32.4K +$1.65K +14 +4%
HB
1999
Horizon Bancorp
Indiana
$32K -$150K -1,278 -81%
API
2000
Asset Planning Inc
California
$31.4K

NOW Hedge Fund Activity: Q1 2026 in Review

2,200 of the 8,172 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2026, worth a combined $90.5B — down 35% from $139B a quarter earlier.

Sellers outnumbered buyers: 373 funds closed out of NOW and 295 opened new positions — a net loss of 78 holders — while 742 trimmed existing stakes and 1,034 added.

The largest buyer was Amundi, adding an estimated $511M. The largest seller was Jennison Associates, cutting an estimated $984M.

  • 2,200 institutional investors held ServiceNow (NOW) as of Q1 2026, down from 2,318 in Q4 2025.
  • Funds reported $90.5B of ServiceNow stock for Q1 2026, down 35% quarter-over-quarter.
  • 295 funds opened new ServiceNow positions in Q1 2026 and 373 closed out, a net change of -78 holders.
  • The largest ServiceNow buyer in Q1 2026 was Amundi, an estimated $511M added.
  • The largest ServiceNow seller in Q1 2026 was Jennison Associates, an estimated $984M sold.

Based on aggregated 13F filings for Q1 2026.